Jenn Vande Zande

Jenn Vande Zande

About Jenn Vande Zande

Jennifer is an experienced writer, editor and content strategist, and is the Managing Editor of The Future of Customer Engagement & Commerce. For over 16 years, she has worked with brands to provide copy writing, marketing content, technical writing, corporate communications, and grant writing.

diversity, leadership. inclusion, women

Like it Or Not, The Advancement Of Diversity And Equality Depends On Men

15-Feb-2018 | Jenn Vande Zande

[no_syndicate_info][/no_syndicate_info] To truly advance women, equality, and diversity in the workforce, we need to have difficult conversations and be accountable for the outcomes of those conver

The Best Examples Of Artificial Intelligence In E-Commerce

2-Feb-2018 | Jenn Vande Zande

[no_syndicate_info][/no_syndicate_info] Artificial intelligence is more than just a buzzword, and is now deeply embedded in our daily lives, whether we recognize it or not. Simply put, machines

digital transformation, innovation, business transformation

Star Wars: The Last Jedi Reveals Unsung Heroes

26-Dec-2017 | Jenn Vande Zande

[no_syndicate_info][/no_syndicate_info] A long time ago in a galaxy far, far, away, I was a young girl, standing upon a wooden platform atop my swing set. Peering through my grandfather's binocular

Five Ways To Boost CX And Provide Superior Customer Service

10-Nov-2017 | Jenn Vande Zande

The dawn of the digital era has been terrifying to businesses who haven’t paid attention to providing an outstanding and personalized customer experience, and if they’ve ignored their customer ser

omnichannel, customer experience, CX, airlines

Arriving At A New Destination: Airline Industry Needs To Focus On CX

17-Oct-2017 | Jenn Vande Zande

It’s been a bit since I’ve written about one of my favorite topics: How airlines could soar by incorporating social and real-time responses to provide a better customer experience. I’ve had tr

Five Things I Learned From “The Last Jedi” Trailer

13-Oct-2017 | Jenn Vande Zande

The latest Star Wars trailer dropped recently, once again reminding me that there is no path I will not wander in order to write about Star Wars and pass it off as work. As with The Force, you just

Abandon Ship: For 47% Of Consumers, A Poor CX Sinks Brands

22-Sep-2017 | Jenn Vande Zande

Brand loyalty was once the vessel that couldn’t be sunk, as consumers tended to stay with a familiar brand rather than venturing into unknown waters. But that ship has sailed, and 47% of consumer

Five Ways To Simplify Customer Service And Keep Consumers Happy

25-Aug-2017 | Jenn Vande Zande

We live in an age of instant gratification, where customer relationships are more complex than ever. If you’re not exceeding your customers’ expectations of customer service, chances are your comp

Machine Learning, IoT, VR, Microservices

The Future Is Now: Machine Learning, IoT, VR, And Microservices Are Here To Stay

31-Jul-2017 | Jenn Vande Zande

If you’re still thinking about machine learning, the Internet of Things (IoT), virtual reality (VR), and microservices as far-away concepts, I’ve got some news for you: they are here, now, and the

Surviving Amazon And Whole Foods: Focus On The Customer

25-Jul-2017 | Jenn Vande Zande

The seismic announcement of the acquisition between Amazon and Whole Foods for $13.4 billion in cash left the world of grocery retail reeling. As the dust has begun to settle, we’re sharing what it