Jenn Vande Zande


Jenn Vande Zande

About Jenn Vande Zande

Jennifer is an experienced writer, editor and content strategist, and is the Managing Editor of The Future of Customer Engagement & Commerce. For over 16 years, she has worked with brands to provide copy writing, marketing content, technical writing, corporate communications, and grant writing.

Conversational Commerce Explained

6-Apr-2018 | Jenn Vande Zande

[no_syndicate_info][/no_syndicate_info] Digital assistants have thrust conversational commerce into the spotlight as retailers and brands seek to take advantage of voice-driven shopping via the lik

The Best Examples Of Artificial Intelligence In E-Commerce

2-Feb-2018 | Jenn Vande Zande

[no_syndicate_info][/no_syndicate_info] Artificial intelligence is more than just a buzzword, and is now deeply embedded in our daily lives, whether we recognize it or not. Simply put, machines

Five Ways To Boost CX And Provide Superior Customer Service

10-Nov-2017 | Jenn Vande Zande

The dawn of the digital era has been terrifying to businesses who haven’t paid attention to providing an outstanding and personalized customer experience, and if they’ve ignored their customer ser

omnichannel, customer experience, CX, airlines

Arriving At A New Destination: Airline Industry Needs To Focus On CX

17-Oct-2017 | Jenn Vande Zande

It’s been a bit since I’ve written about one of my favorite topics: How airlines could soar by incorporating social and real-time responses to provide a better customer experience. I’ve had tr

Abandon Ship: For 47% Of Consumers, A Poor CX Sinks Brands

22-Sep-2017 | Jenn Vande Zande

Brand loyalty was once the vessel that couldn’t be sunk, as consumers tended to stay with a familiar brand rather than venturing into unknown waters. But that ship has sailed, and 47% of consumer

Five Ways To Simplify Customer Service And Keep Consumers Happy

25-Aug-2017 | Jenn Vande Zande

We live in an age of instant gratification, where customer relationships are more complex than ever. If you’re not exceeding your customers’ expectations of customer service, chances are your comp

Machine Learning, IoT, VR, Microservices

The Future Is Now: Machine Learning, IoT, VR, And Microservices Are Here To Stay

31-Jul-2017 | Jenn Vande Zande

If you’re still thinking about machine learning, the Internet of Things (IoT), virtual reality (VR), and microservices as far-away concepts, I’ve got some news for you: they are here, now, and the

Surviving Amazon And Whole Foods: Focus On The Customer

25-Jul-2017 | Jenn Vande Zande

The seismic announcement of the acquisition between Amazon and Whole Foods for $13.4 billion in cash left the world of grocery retail reeling. As the dust has begun to settle, we’re sharing what it

Amazon And Whole Foods: The New Terrain Ahead

23-Jun-2017 | Jenn Vande Zande

We all felt the ground shake recently with the news that Amazon plans to acquire Whole Foods. Similar to an earthquake, while living through the experience is shocking, there were ways to predict t

Let The River Flow: Direct-To-Consumer Converges With Subscriptions

21-Jun-2017 | Jenn Vande Zande

Direct-to-consumer, subscription-based commerce is ready to play a massive role in the consumer products industry, and if you aren’t already incorporating it into your business, you should be thinki