James Eardley, Jr.

About James Eardley, Jr.

James Eardley, Jr, is global director of Industry Marketing at SAP.

Are Retail Banks Relationship-Challenged?

3-Nov-2017 | James Eardley, Jr.

Creating a long-lasting relationship is tricky, whether you’re a college student on a date or a bank looking to create loyalty. Back in college, my friends and I used to joke that we were all “rel

Retail Banking: Lions And Bankers And Fintechs, Oh My!

13-Oct-2017 | James Eardley, Jr.

“Toto, I’ve a feeling we’re not in Kansas anymore.” Everyone knows these as the ominous words spoken by Dorothy in the Wizard of Oz, and just as Dorothy was magically transported by a tor

How Personal Value Decommoditizes Insurance Technology

14-Jun-2017 | James Eardley, Jr.

In May, I had the great fortune to attend Digital Insurance Agenda (DIA) in Amsterdam. I got my fill of the latest in insurance technology innovation, which included insurance aggregators, chatbots,

banking, fintech, digitalization, digitization, machine learning

How Fintechs Can Help Create The Future Of Banking

29-Dec-2016 | James Eardley, Jr.

Many of the new fintech companies aiming to disrupt the industry are one-trick ponies. They’ve got one claim to fame and they do it well, but they’ll have a hard time displacing the banks we see d


Even In The Digital Era, When It Comes To Insurance It’s All About Relationships

29-Nov-2016 | James Eardley, Jr.

Insurance has been with us for over 2,000 years, but until quite recently it has always been a business of people. But times change, and these days it’s a business of technology. Started by insurers


It’s Time For Banks To Stop Selling, Start Partnering

19-Sep-2016 | James Eardley, Jr.

If you read nothing else in this article, take this to heart: The banks that will win are the ones that add value. The branch used to be the only channel in which banks could interact with their cus

Personalization: The Secret Ingredient To Customer Engagement For Banks

9-Jun-2016 | James Eardley, Jr.

Banks have played a central role in society for centuries. Their function as a safe place to store money and valuables, combined with their diverse portfolio of payment, lending, and investment servic