Hernan Marino

Hernan Marino

About Hernan Marino

Hernan Marino is Chief Operations Officer of marketing and Global Head of SME/Partner Marketing at SAP, the market leader in enterprise application software. SAP (NYSE: SAP) helps companies of all sizes and industries run better. Hernan leads SAP Marketing’s digital transformation, marketing automation strategy and SAP’s growth plans in the SME marketplace.

purpose, vision, sustainabilty

The Pursuit Of Purpose: Five Ways To Incorporate For Good Business

9-Jan-2018 | Hernan Marino

When people start companies, one of the first things they are told to do is to create a mission statement. In a wayward world, it is a point of focus, something to which a founder can always return.

marketing, martech, variety, choice

Martech Choices Aren’t Plain Vanilla

13-Nov-2017 | Hernan Marino

Have you ever gone to your favorite ice cream shop, and when you look up at the flavor menu you quickly realize that there are TOO many mouthwatering choices from which to choose? It’s not that t

Regional Views On Digital Transformation Find Common Ground

14-Mar-2017 | Hernan Marino

Part 2 of the “Road to Digital Transformation” series Digital transformation can be an overwhelming topic for any business to tackle. Even the big guys – Tesla and electric companies that ser

Down The Digital Transformation Road

1-Mar-2017 | Hernan Marino

Digital transformation. Because of its importance, it’s a phrase that is increasingly in our orbits. But I feel like digital transformation is, to some people, the Wizard of Oz – this grand,

IT and finance collaboration

IT And The Small And Midsize Business: Separated By Digital Priorities

28-Sep-2016 | Hernan Marino

Part 7 of the “Leading Through Digital Transformation” series  Every day, we hear remarkable stories of businesses disrupting entire industries. They introduce new business models or transfo

Forget The Big Guys – Running A Live Business Matters Most To Small And Midsize Companies

14-Jun-2016 | Hernan Marino

Part 2 of “The Road to Live Business” series It’s very rare that a small or midsize business stands the test of time. An article from the Harvard Business Review recently noted a study from t

Which Comes First For Small And Midsize Enterprises – Digital Transformation Or High-Revenue Growth?

10-May-2016 | Hernan Marino

Part 8 of the “Thriving in the Digital Economy” series  I read an item recently that really stunned me. According to the book Big Social Mobile, 50% of small businesses fail within their first

Using Social Media To Keep Track Of Your Competitors

8-Dec-2015 | Hernan Marino

Many companies use social media incorrectly. They see it only as a megaphone to broadcast their products and services to anyone who might be listening. These companies are missing a major opportuni

Is Your Business Ready For The Digital Transformation?

4-Nov-2015 | Hernan Marino

The Digital Transformation is upon us. Almost everything that we do on a daily basis will have fundamentally changed by 2020. Are you ready for these changes? Is your company prepared to do business i

4 Ways To Develop Millennial Leaders

14-Sep-2015 | Hernan Marino

In 2020, just five short years from today, Millennials will represent almost half of America’s workforce and an equal number of leadership positions in companies both large and small. As you review