Guido Kaup


About Guido Kaup

Guido Kaup is the Global Director of Supply Chain Solution Marketing at SAP. He is responsible for driving the go-to-market strategy, positioning and messaging, and demand generation for Digital Business Planning solutions. Guido has 20 years of experience in business software solutions and global marketing. He holds a master’s degree in Business Administration from the University of St. Gallen and lives in Germany.

Four Key Priorities For Digital Business Planning

13-Jul-2018 | Guido Kaup

Part 1 of the six-part series "Rethinking Digital Business Planning" In today’s digital economy, the threat of disruption is ever-present. By now, the stories of new and agile market players brea

abstract motion-blurred view from the front of a train in Tokio, Japan

9 Eye-Opening Digital Business Planning And Supply Chain Transformation Stats

5-Jul-2018 | Guido Kaup

Supply chain organizations face extreme pressure. Today’s well-informed, digitally savvy consumers demand quick, personalized experiences, and many businesses struggle to deliver. For your company