Ginger Shimp

About Ginger Shimp

With more than 20 years’ experience in marketing, Ginger Shimp has been with SAP since 2004. She has won numerous awards and honors at SAP, including being designated “Top Talent” for two consecutive years. Not only is she a Professional Certified Marketer with the American Marketing Association, but she's also earned her Connoisseur's Certificate in California Reds from the Chicago Wine School. She holds a bachelor's degree in journalism from the University of San Francisco, and an MBA in marketing and managerial economics from the Kellogg Graduate School of Management at Northwestern University. Personally, Ginger is the proud mother of a precocious son and happy wife of one of YouTube's 10 EDU Gurus, Ed Shimp.

Marketers Must Appeal To The Brain As Well As The Emotions

5-Oct-2017 | Ginger Shimp

I hope you’ll pardon my beginning this post with a personal note. A couple of years ago, my son entered the C-SPAN StudentCam competition, so naturally we sent the link to his video far and wide

digital marketing

“If You Have A Pulse” Marketing

21-Sep-2017 | Ginger Shimp

Are you alive? It could save you hundreds or even thousands of dollars. This is what I like to call “If You Have a Pulse” discounting. You’ll find it everywhere, but it’s hyper-prevalen

Variety Is The Spice Of A Marketer’s Life

18-Sep-2017 | Ginger Shimp

Shortly after having purchased our first house, my husband and I began to fix the place to our satisfaction. High on my OCD-related list of concerns was a coach light that hung at an angle. My husban

Marketing Philosophy 101 

13-Sep-2017 | Ginger Shimp

Philosophy is not my strong point, but I like to sound intellectual when I write these blogs, so I thought I would spend some time with Plato. Plato discusses a “theory of forms,” and by the te

Close up of the eye of an elephant

The Marketer’s Gaze: Storytelling In A Digital Age

6-Sep-2017 | Ginger Shimp

I write this in the wee hours of the morning after a long day of conference calls, and to say I’m punchy is a bit of an understatement. I’m accompanied by the far end of my cable television servic

Digital Transformation’s Impact On Business Processes And Work

26-Apr-2017 | Ginger Shimp

A previous post addressing the impact of digital transformation on business models can be found here. Today’s businesses operate in a world of increasing complexity characterized by higher data v

Woman using digital tablet on train

How Digital Transformation Is Rewriting Business Models

19-Apr-2017 | Ginger Shimp

Everybody knows someone who has a stack of 3½-inch floppies in a desk drawer “just in case we may need them someday.” While that might be amusing, the truth is that relatively few people are conf

The Future Is Now In Session: Reinventing Law Firms For A Digital Age

17-Aug-2016 | Ginger Shimp

It’s an industry based on precedent that sometimes stretches back hundreds of years, and its practitioners rely on terminology coined in a language long dead, but make no mistake – law firms are m

Luddites And Leaders In The Professional Services Industry

1-Oct-2015 | Ginger Shimp

Surely you are well aware of the exploits of Sherwood Forest’s most famous (or perhaps infamous) legend, Robin Hood. But did you know that another antihero also took up residence in Sherwood Forest?

The Fine Art Of Note-Taking

30-Sep-2015 | Ginger Shimp

I took a peek at my son’s school notebook recently. If less really is more, he takes terrific notes. I’m not even sure why I spent $5.49 on that notebook. The back of a ticket stub would have suff