Ginger Shimp


About Ginger Shimp

With more than 20 years’ experience in marketing, Ginger Shimp has been with SAP since 2004. She has won numerous awards and honors at SAP, including being designated “Top Talent” for two consecutive years. Not only is she a Professional Certified Marketer with the American Marketing Association, but she's also earned her Connoisseur's Certificate in California Reds from the Chicago Wine School. She holds a bachelor's degree in journalism from the University of San Francisco, and an MBA in marketing and managerial economics from the Kellogg Graduate School of Management at Northwestern University. Personally, Ginger is the proud mother of a precocious son and happy wife of one of YouTube's 10 EDU Gurus, Ed Shimp.

consumer engaged with audio marketing on her device

The Future Of Marketing Audio

11-Jul-2019 | Ginger Shimp

Following is a conversation about marketing innovation with Jeff Janiszewski and Ginger Shimp from SAP, in which they consider the future of audio in marketing. GINGER: Jeff and I had another great

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Marketing Innovation For The Intelligent Enterprise: Doing Vs. Creating

25-Apr-2019 | Ginger Shimp

The following is the sixth in a series of conversations about marketing innovation with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing. In this blog, they discuss the importance of

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Marketing Innovation For The Intelligent Enterprise: Storytelling Vs. Just the Facts

18-Apr-2019 | Ginger Shimp

The following is the fifth in a series of conversations about marketing innovation with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing. In this blog, they discuss how they widened

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Marketing Innovation For The Intelligent Enterprise: Reading Vs. Listening

11-Apr-2019 | Ginger Shimp

The following is the fourth in a series of conversations about marketing innovation with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing. In this blog, they discuss how they were ab

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Marketing Innovation For The Intelligent Enterprise: Selling Products Vs. Promoting Innovation

4-Apr-2019 | Ginger Shimp

The following is the third in a series of conversations about marketing innovation, with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing. In this blog, they discuss how they began t

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Marketing Innovation For The Intelligent Enterprise: The Scientific Method Vs. Design Thinking

28-Mar-2019 | Ginger Shimp

The following is the second in a series of conversations about marketing innovation, with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing. In this blog, they discuss how design thin

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Marketing Innovation For The Intelligent Enterprise: Invention Vs. Innovation

21-Mar-2019 | Ginger Shimp

The following is the first in a series of conversations about marketing innovation with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing. In this blog, they discuss what innovation i

Woman listens to podcast

Telling Stories of B2B Marketing Content With “The Shark”

18-Mar-2019 | Ginger Shimp

I love my mom, but sometimes we don’t communicate very well. I don’t think it’s her hearing aids or the fact that her brain operates more slowly these days. The dysfunction is more philosophical

Podcast, Marketing Innovation,

Hear And Now: Audio Content In Digital Marketing

14-Mar-2019 | Ginger Shimp

The following is a conversation about marketing innovation with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing. In this blog, they (ironically) talk about listening. Ginger and

The Digital Renaissance And The Intelligent Enterprise

26-Nov-2018 | Ginger Shimp

The following is the ninth in a series of conversations about digital innovation and the intelligent technologies powering the Intelligent Enterprise, with Jeff Janiszewski and Ginger Shimp from SAP N