Filiberto Selvas


Filiberto Selvas

About Filiberto Selvas

Filiberto Selvas is Director of Product Management at SAP, focusing on SAP Jam Communities. He is responsible market definition, feature requirements, positioning, pricing, go to market, sales enablement, and partner strategies for the cloud solution. Working with globally dispersed engineering, sales, and marketing teams, Filiberto manages direct relationships with customers, analysts and partners. Prior to working at SAP, Filiberto has 25 years of experience in digital marketing, CRM, social networking, support, and online communities for a number of technology companies including 17 years with Microsoft.

How To Increase Engagement, Sales With Customer Communities

30-Nov-2016 | Filiberto Selvas

Merging content and commerce in a customer community can be a real game-changer for a business. And thanks to emerging social collaboration tools, creating a community network for your company’s con

digital marketing, e marketing, retail, digital strategy, omni-channel retail, e-commerce, analytics, customer engagement

The One Tool You Need For An Exceptional Cyber Monday

14-Nov-2016 | Filiberto Selvas

In 2015, Cyber Monday generated more than $3 billion in online purchases, making it the largest e-commerce sales day in U.S. history. The massive deals and discounts offered during the annual post-

digital marketing, customer communities, e marketing

Marketers: Overcome Your Data Challenges With Customer Communities

1-Nov-2016 | Filiberto Selvas

Santa Claus. The Easter Bunny. A successful company that doesn’t depend on customer data. What do these three things have in common? None of them exist. (Sorry, kids.) For businesses to

Improve Engagement And Increase Sales With Customer Communities

10-Oct-2016 | Filiberto Selvas

Merging content and commerce in a customer community can be a real game-changer for a business. And thanks to emerging social collaboration tools, creating a community network for your company’s con

Customer Service In The Buying Journey: Bridging The Purchase Knowledge Gap

17-Aug-2016 | Filiberto Selvas

The buying journey evolution is social, expertise-driven, and complicated. Unfortunately, most companies are struggling to keep up with this new model. Here’s a likely reason why: The customer servi