Erica Vialardi

Erica Vialardi

About Erica Vialardi

Erica is a senior, international marketer in enterprise software and creates global marketing programs for SAP Digital Supply Chain.

Confessions Of An Unsustainable Traveler: The Cost Of A Great Experience

16-Dec-2019 | Erica Vialardi

Last summer, my family and I booked a holiday on one of the last cruise ships allowed to navigate through the Venetian lagoon. Yes, one of those huge “floating palaces” denounced by local proteste

How Marketing Tech Could Help End Social And Gender Bias

3-May-2018 | Erica Vialardi

[no_syndicate_info][/no_syndicate_info] Remember focus groups? For decades, marketing has based its targeting strategy on the segmentation of consumers into behavioral clusters and the analysis

What’s Love Got To Do With It? Why Consumers Love Or Leave Brands

14-Feb-2018 | Erica Vialardi

[no_syndicate_info][/no_syndicate_info] How much does customer service matter? Well, an estimated $62 billion in retail revenue is lost due to poor customer service, and while 80% of companies