Erica Vialardi


Erica Vialardi

About Erica Vialardi

Erica Vialardi is the EMEA Audience Engagement Marketing Manager at SAP Hybris.

How Marketing Tech Could Help End Social And Gender Bias

3-May-2018 | Erica Vialardi

[no_syndicate_info][/no_syndicate_info] Remember focus groups? For decades, marketing has based its targeting strategy on the segmentation of consumers into behavioral clusters and the analysis

customer experience, retail, omnichannel

What’s Love Got To Do With It? Why Consumers Love Or Leave Brands

14-Feb-2018 | Erica Vialardi

[no_syndicate_info][/no_syndicate_info] How much does customer service matter? Well, an estimated $62 billion in retail revenue is lost due to poor customer service, and while 80% of companies

AI, robots, chatbots, e-commerce, shopping

Shopping In A Galaxy Not So Far Away: AI And Robots In E-Commerce

22-Dec-2017 | Erica Vialardi

[no_syndicate_info][/no_syndicate_info] Unconscious imprinting from growing up a Gen-Xer during the original Star Wars years tells my generation that robots are futuristic. Except that is no longer s

marketing, marketing strategy, e-commerce, retail, fashion

Fashion E-Commerce: Three Faux Pas Not To Repeat In 2018

24-Nov-2017 | Erica Vialardi

[no_syndicate_info][/no_syndicate_info] A good decade spent marketing software solutions to the fashion industry, coupled with having lived most of my life in Milan and Paris, have likely been cont

Food Delivery Apps Need To Pursue Customer Engagement

6-Oct-2017 | Erica Vialardi

Food delivery apps are becoming a very competitive battleground in the digital economy. Similar to participants on reality television cooking shows, online food delivery providers are going to great l

The Untapped Potential Of Old-Fashioned, Fresh-Food Retailing

21-Feb-2017 | Erica Vialardi

“Once upon a time, from the top of a hill, farmer Mario embraced the landscape with a content look. At his feet, plantations, orchards, and cattle reminded him of his flourishing farming business.

Personalized Marketing: 3 Tips For Getting It Right

2-Feb-2017 | Erica Vialardi

Did you know that some of today’s most famous digital innovators share a very specific and unexpected aspect of their life stories? This was a bit of a revelation to me, and I feel it sheds some lig

Retailers, The Customer Experience Is Much More Than Just A Frill

4-Oct-2016 | Erica Vialardi

A few weeks ago, my 2-year-old son realized that playing outside in the warm summer weather was more fun than watching Peppa Pig’s videos on his mama’s mobile phone. Thrilled by having the devi