Eman Goubran


Eman Goubran

About Eman Goubran

Eman Goubran is CFO of SAP MENA (Middle East and North Africa). Eman has been working with SAP since 2011, and has nearly 25 years of business experience predominantly in the software industry. Eman has a special passion for customer-facing activities and how to help SAP customers run better. She is a member of the Member of the Institute of Chartered Professional Accountants of Ontario, Canada and holds a CPA from the University of Illinois, USA.

strategic planning, finance, CFO, real-time insights, predictive analytics

How I Got Better At Strategic Planning

26-Sep-2018 | Eman Goubran

Have you ever heard the saying, “You can’t turn a parked car”? It’s a good analogy for looking at the way CFOs approach planning. Broadly speaking, we tend to fall into one of two camps. Eithe

gender equality, gender gap, finance, hiring, recruiting, women in finance, diversity, HR

Three Steps To Narrow The Gender Gap In Finance

5-Sep-2018 | Eman Goubran

In recent years, we’ve witnessed heightened attention to gender-related issues in hiring, with movements across almost every industry to make the workplace a fair and equal environment for all indiv

The CFO: Instigating Disruption As An Agent Of Change

14-Jun-2018 | Eman Goubran

"The past is a foreign country; they do things differently there.” There aren’t many quotes that can aptly sum up digital business disruption and the role of the CFO in one sentence, but this one

Balancing The CFO’s Twin Objectives: Growth Versus Optimization

20-Dec-2017 | Eman Goubran

There’s an old proverb that says if you chase two rabbits, both will escape. But what’s not so obvious is the (often) needed balance between the twin objectives of growth and optimization. This ne

leadership, management, employee engagement, finance

The Forgotten Part Of Leadership: Followership

23-Oct-2017 | Eman Goubran

Why do you think your finance team follows your leadership? Hopefully, it’s not just simply because of your job title. As the pace of change disrupts our business models, our corporate structures, a