26-Jun-2019 | Don Gordon
Until quite recently, consumer products (CP) companies were relatively passive about the use of consumer and other data to inform decisions. On one hand, the large CP companies were growing so steadil
8-Jan-2019 | Don Gordon
It’s stunning how much can change in just one year. From the rise of voice-activated digital assistants, to the advent of online data privacy legislation, to the well-documented struggles of retail,
24-Dec-2018 | Don Gordon
Part 4 of the “Consumer Products and the Crossover Effect” series Consumers are more curious, demanding, and impatient than ever before. Empowered by mobile devices, consumers are navigating th
10-Dec-2018 | Don Gordon
Part 2 of the “Consumer Products and the Crossover Effect” series The consumer products industry has enjoyed its share of change in recent years. The competitive landscape is becoming more crow
26-Nov-2018 | Don Gordon
As the 2018 holiday season officially kicks off, shoppers are beginning to see visions of sugarplums and gingerbread houses. But they want them to be high-quality products that come at a reasonable pr
29-Oct-2018 | Don Gordon
“My geranium is dying, for all I can do, Still leaning toward the last place the sun was.” - Theodore Roethke, “I’m Here,” The Collected Poems of Theodore Roethke, Anchor Books, 1975. I
5-Apr-2018 | Don Gordon
Digitization, social media marketing, and other influences are driving major changes in how consumer products (CP) companies connect with their customers and end consumers. Both groups have increasi
22-Mar-2018 | Don Gordon
The massive impact of Internet of Things (IoT) on consumer products is now beyond question, with more than 75 billion connected devices expected by 2025. That's a significant change from 2017's 8.4 b
14-Mar-2018 | Don Gordon
A recent IDC white paper asserts that the Internet of Things (IoT) is instrumental to many of the challenges facing the consumer products industry – in particular, the need to improve consumer e
7-Mar-2018 | Don Gordon
The Internet of Things (IoT) has spurred the attention of many within the consumer products (CP) industry. And with good reason – McKinsey anticipates an increase of about three billion new consum
