David Jonker


David Jonker

About David Jonker

David Jonker leads the global thought leadership team at SAP, exploring how technology innovation addresses business, economic, and social issues today and tomorrow.

Ethics Are The New Aesthetics

12-Feb-2019 | David Jonker

Veganism—eating a diet that includes no animal products—was once a fringe practice. Today, it's quickly becoming mainstream. From 2014 to 2017, the number of vegans in the US rose by 600% to compr

customer experience, AI, bargaining, negotiating

When Bots Do The Bargaining

28-Jan-2019 | David Jonker

A home is the most expensive item most of us will ever buy. That's why we invest so much time in negotiating the details of the purchase, often with the help of an experienced Realtor. We haggle our h

AI Engine Optimization

Marketing In The Age Of AI Engine Optimization

7-Jan-2019 | David Jonker

Attracting customers through emotional resonance is a time-honored marketing tradition. Back in 1930, when every housewife listened to serial radio dramas in the afternoon, a soap company came up with

Your Customer, the AI

5-Dec-2018 | David Jonker

[drop-letter]It sounds like a pathetic phishing attack: Click here to make $300,000 to $500,000 a year without an advanced degree and little experience. [/drop-letter] [caption id="" align="alig

This Is Your Brain on Technology

12-Sep-2018 | David Jonker

[drop-letter]You’re in your office (maybe it’s a hip, airy, open-plan space), sitting in your leather swivel chair (or a hipper Aeron), and you click into your favorite business magazine. There on

Choosing Our Tech Destiny

4-Jun-2018 | David Jonker

[drop-letter]In Lewis Carroll’s Through the Looking-Glass, and What Alice Found There, Alice asks, “Where should I go?" to which the Cheshire Cat replies, "That depends on where you want to end up

The Business of Being Human

21-Feb-2018 | David Jonker

The industrial revolution made us wealthier, healthier, and, arguably, more civilized. But it took a big toll on our humanness. The skills that allowed artisans to build a clock or sew a dress fr