Darren Hunter


About Darren Hunter

Darren Hunter works in the Customer Newsroom at SAP. His areas of expertise include storytelling, speaking engagements, covering events, interviewing SAP customers, partners and stakeholders and creating engaging content for worldwide distribution and enjoyment.

Why Digital Transformation May Require Getting Phygital

18-Aug-2017 | Darren Hunter

Have any plans to get phygital this weekend? If so, you won’t be alone. An increasing number of consumers today are shopping at the intersection of physical and digital. Phygital is a virtual bazaa

2016 In Retrospect: A Year Of Uplifting Trends In Business

6-Jan-2017 | Darren Hunter

From the farm field to the factory floor, 2016 was a year that saw businesses everywhere “running live.” A review of just a few stories from the year demonstrates how a diverse range of excitin

Skullcandy CEO Promises To Keep Bringing The Noise

30-Sep-2016 | Darren Hunter

Where does the collision of music, sports, technology, fashion, and creative culture occur? The action actually happens high atop a mountain in Park City, Utah — where, not coincidentally, a company

How Mom And Pop Can Balance Gone Fishin’ With Gone Digital

8-Apr-2016 | Darren Hunter

Who isn’t nostalgic for the good old days when everyone knew each other down at the corner store? If there was a “Be back at 2:00” sign on the door, you simply came back later that day for whate