Chong Mock Seng


Chong Mock Seng

About Chong Mock Seng

Chong Mock Seng is Retail Industry Leader of Southeast Asia for SAP. He has focused on retail, consumer products, and high tech manufacturing customers in the Asia-Pacific region and has a wealth of insights and practical experience through his myriad engagements in which he enjoys sharing with his customers in his current role as Retail IVE for Southeast Asia. He is most passionate about dialogues and action plans on transformative retail engineering in the disruptive digital era.

The Innovation Sweet Spot: Straddling Today And The Digital Retail Enterprise

25-Sep-2018 | Chong Mock Seng

Innovate or go bust! Retailers recognize that—so stop telling retailers they must innovate. More than almost any other industry, retailers have been told they need to innovate. Forbes reinforc

retail, digital strategy, digital transformation, big data, predictive analytics, artificial intelligence

The Mother Of All Retail Fundamentals For 2018 And Beyond

13-Jun-2018 | Chong Mock Seng

The new era of retail is here (we know). Digital has been rewriting the rules of engagement for retail (retailers know). We’ve been shown the vision of a seamless fusion of offline and online co

customer engagement, retail, analytics, big data

Customer Engagement In Retail – Not Merely About Customer Experience

1-Feb-2018 | Chong Mock Seng

In today’s digital and “always-on” world, customers expect retailers to anticipated and meet their needs in real time. However, this type of customer engagement is more than what retailers are u