Celia Brown

About Celia Brown

Celia Brown is the Senior Director of Content Strategy & Marketing at SAP. Her specialties include lead generation, CRM, demand generation, social media marketing, and marketing communications.

ERP, Karma Automotive, omnichannel, customer experience

Karma Automotive Reengineers The Customer Experience To Be Almost As Luxurious As The Revero

28-Sep-2017 | Celia Brown

The automotive industry is ripe for disruption and Karma Automotive is at the forefront of the movement. It is capitalizing on a combination of innovative technology, sustainability practices, and con

Leveraging The Extended Supply Chain To Counter Digital Disruption

18-Apr-2016 | Celia Brown

IDC anticipates massive digital transformation in a newly emerged digital economy. Gartner predicts this widespread digitalization will revolutionize the supply chain. Forrester forecasts these forces

7 Reasons Why Supply Chains Are Sexy

4-Feb-2016 | Celia Brown

Let’s face it: Supply chains have a reputation for being boring, complicated, and entirely un-sexy. But with the advent of the digital economy, and as businesses enable the extended supply chain as

Is Your Supply Chain Ready For The Next #DRESSGATE?

25-Jan-2016 | Celia Brown

Just short of one year ago, a dress broke the Internet. A seemingly unremarkable photo of the dress, along with a question about color perspective, was posted to a Tumblr account and went unexpecte

No More “Used Car Salesman” Jokes? Welcome To The New World Of Used Car Sales

18-Aug-2015 | Celia Brown

There’s an old joke that goes: “What’s the difference between a used car salesman and [insert any type of salesman, consultant, agent or other professional ‘persuader.’]?  Answer: The used

5 Brands Cashing In On The ‘Try Before You Buy’ Effect

18-May-2015 | Celia Brown

I visited Starbucks this morning, as I do often, and prepared to order my usual skinny mocha latte. Today, though, my purchase decision was disrupted by a barista passing out free samples of their new

Is Your Marketing Style Compatible With Your Customers?

28-Apr-2015 | Celia Brown

I had always thought that every person had their own leadership style -- some are micromanagers, for example, while others are passionate about consensus building and coaching. But I recently attende

Privacy For Personalization: Is It A Fair Trade-Off?

18-Mar-2015 | Celia Brown

When it comes to privacy, consumers today are somewhat hypocritical. On one hand, we balk at companies like Facebook for a perceived “loss” of privacy, but on the other hand, we complain when we a

snowy weather

Weather Content: The Perfect Storm For Marketers

13-Mar-2015 | Celia Brown

My father was never much of a sports fan. While most other Dads were glued to ESPN, he was more interested in the weather- growing up listening to the forecasts on the radio and then  watching The We

Workouts For The Me Generation: Personalization At The Gym

6-Mar-2015 | Celia Brown

Thanks in part to powerful brands like Whole Foods, the U.S. has seen a rise in motivation to lead a healthy lifestyle- particularly in major metropolitan areas such as New York, Chicago, Philadelphia