Catherine Lynch

Catherine Lynch

About Catherine Lynch

Catherine Lynch is senior director of Industry Marketing, Professional Services, at SAP. She is a content marketing specialist with a particular focus on the professional services and media industries globally. Catherine has wide international experience working with enterprise application vendors in global roles, creating thought leadership, and is a social media practitioner.

Next Practices For Intelligent Enterprise Professional Services Companies

17-Jul-2019 | Catherine Lynch

As tools change, so do professions – just ask the retired typesetter, switchboard operator, or milkman. And with digitalization, professional services companies are changing rapidly, from top down a

Professional Services Firms: Innovating At Low Risk With Cognitive Technologies

23-May-2018 | Catherine Lynch

Professional services firms are facing challenges to their traditional business models due to new digitally enabled business models. Opportunities to innovate at low risk are arising with the emergenc

Cognitive Technologies Help Media Companies Build Consumer Loyalty

21-May-2018 | Catherine Lynch

Media companies need to provide unique, personalized content, driven by deep insights into individual consumer preferences, due to the growing popularity of over-the-top (OTT) streaming services. In t

Monetizing And Optimizing Content Distribution With Machine Learning And Blockchain

26-Apr-2018 | Catherine Lynch

A generation ago, media conglomerates tightly controlled content production and distribution, deciding when, where, and how content was consumed. That’s all changed. Gone are the days of linear tele

A Modern Outlook On ERP Brings New Opportunities To Professional Services

23-Apr-2018 | Catherine Lynch

Part 5 of the “Intelligent ERP-Driven Industries” series Businesses that fall under the professional services industry umbrella represent a diverse ecosystem and variety of daily challenges. Bu