Carolyn Beal


Carolyn Beal

About Carolyn Beal

Carolyn Beal is senior director of Solution Marketing for Social Software at SAP. Her specialties include product marketing, marketing communications, CRM, and demand generation.

The Customer Experience Is Rooted By Collaborative Employee Engagement

20-Feb-2017 | Carolyn Beal

Nothing and no one can make or break a shopping experience like a sales associate or customer service rep. As the face of the brand, these front-line employees translate brand promises into external r

customer engagement

Achieving The “Holy Grail” Of Customer Loyalty Through Community-Powered Commerce

1-Feb-2017 | Carolyn Beal

In the customer-centric world of commerce, it’s more important than ever to harness the power of online customer communities to drive business results. Too often, brands miss opportunities to align

Customer Communities Provide Essential Analytics For Your Business

7-Dec-2016 | Carolyn Beal

In the past, an online interaction with a customer was over as soon as they received their order. They would click “buy,” a generic confirmation e-mail would arrive in their inbox, and a few days

6 Ways Customer Communities Can Benefit Your Business

8-Nov-2016 | Carolyn Beal

A mere 14% of marketers claim that their organizations prioritize customer-centricity, according to recent CMO Council research. More alarming, even when they do, many struggle to effectively commu

digital marketing, e marketing, retail, digital strategy, omni-channel retail, e-commerce, analytics, customer engagement

Customer Communities: Providing Essential Analytics For Your Business

6-Oct-2016 | Carolyn Beal

In the past, an online interaction with a customer was over as soon as they received their order. They would click “buy,” a generic confirmation email would arrive in their inbox, and a few days l

customer service culture

Social Collaboration: Connecting The Dots In The End-to-End Customer Journey

13-Sep-2016 | Carolyn Beal

To win over an ever-evolving marketplace, most companies are hedging their bets on the customer experience. Interaction after interaction, every moment has the potential to strengthen or weaken a cust

consumer engagement, e marketing, digital marketing

Community-Powered Experiences: Taking The Customer Journey To A New Level

24-Aug-2016 | Carolyn Beal

No matter how the marketplace defines the customer journey, it’s still a tangled map of an infinite number of pathways to the final transaction. Some shoppers think long and deep about their investm

3 Reasons Why Consumer-Driven Communities Will Change The Retail Game In 2016

10-Feb-2016 | Carolyn Beal

Retailers that sell directly to consumers are facing a different set of marketing challenges than those seen 10 years ago. If you have walked into a mall lately, you’ve most likely noticed the sharp

Holiday Shopping 2015

Holiday Shopping 2015: Why It Takes A (Social) Village To Find The Perfect Gift [INFOGRAPHIC]

10-Dec-2015 | Carolyn Beal

There’s always one defining tradition that gets people in the holiday spirit. For some, it’s decking the rooftop with Christmas lights in true Griswold fashion. Others wait until the first whiff o