Branwell Moffat


Branwell Moffat

About Branwell Moffat

Branwell Moffat is the e-Commerce director of Envoy Digital, an award-winning SAP gold partner and systems integrator in London, UK. He’s a highly technical e-commerce solutions expert and business manager, with over 18 years experience helping companies grow their e-commerce and omni-commerce businesses to levels of individual revenues in excess of £100 million per year.

E-Commerce Alert: How Non-Functional Requirements Impact User Experience

11-May-2018 | Branwell Moffat

[no_syndicate_info][/no_syndicate_info] Though many people may not have even heard of an NFR (non-functional requirement), NFRs are among the most important things to define when building the speci

Testing: The Most Undervalued Part Of Application Development

13-Apr-2018 | Branwell Moffat

[no_syndicate_info][/no_syndicate_info] Why should I pay you to test your own work? This is a question I have heard a lot over the years when discussing testing budgets with clients. To the unin

Which Industries Will See The Benefits Of AI First?

26-Feb-2018 | Branwell Moffat

[no_syndicate_info][/no_syndicate_info] We have been talking about artificial intelligence (AI) for quite a while now but, so far, it has failed to really make its mark. It is showing a great deal

The End Of Email Login Is Nigh (Possibly)

18-Jan-2018 | Branwell Moffat

[no_syndicate_info][/no_syndicate_info] Over a nice glass of Rioja in Barcelona in October last year, the ever-hungry Mike Timbers posed an interesting question to me: Why are we still using email

These Aren’t The Data Files You’re Looking For

5-Jan-2018 | Branwell Moffat

[no_syndicate_info][/no_syndicate_info] Rebels hacked the Death Star: Is your organization next? A long time ago in a galaxy far, far away, the Empire made one critical and fatal mistake that wo