Branwell Moffat

Branwell Moffat

About Branwell Moffat

Branwell Moffat is the e-Commerce director of Envoy Digital, an award-winning SAP gold partner and systems integrator in London, UK. He’s a highly technical e-commerce solutions expert and business manager, with over 18 years experience helping companies grow their e-commerce and omni-commerce businesses to levels of individual revenues in excess of £100 million per year.

E-Commerce Alert: How Non-Functional Requirements Impact User Experience

11-May-2018 | Branwell Moffat

[no_syndicate_info][/no_syndicate_info] Though many people may not have even heard of an NFR (non-functional requirement), NFRs are among the most important things to define when building the speci

Testing: The Most Undervalued Part Of Application Development

13-Apr-2018 | Branwell Moffat

[no_syndicate_info][/no_syndicate_info] Why should I pay you to test your own work? This is a question I have heard a lot over the years when discussing testing budgets with clients. To the unin

AI, artificial intelligence, industries, healthcare, cybersecurity, automotive, retail

Which Industries Will See The Benefits Of AI First?

26-Feb-2018 | Branwell Moffat

[no_syndicate_info][/no_syndicate_info] We have been talking about artificial intelligence (AI) for quite a while now but, so far, it has failed to really make its mark. It is showing a great deal

e-commerce, authentication, login, retail

The End Of Email Login Is Nigh (Possibly)

18-Jan-2018 | Branwell Moffat

[no_syndicate_info][/no_syndicate_info] Over a nice glass of Rioja in Barcelona in October last year, the ever-hungry Mike Timbers posed an interesting question to me: Why are we still using email


These Aren’t The Data Files You’re Looking For

5-Jan-2018 | Branwell Moffat

[no_syndicate_info][/no_syndicate_info] Rebels hacked the Death Star: Is your organization next? A long time ago in a galaxy far, far away, the Empire made one critical and fatal mistake that wo

Step 1 Of The E-Commerce Journey: Customer-Centered Design

20-Nov-2017 | Branwell Moffat

“The customer is always right.” It's a phrase that has been around since the beginning of retail. Traditional retailers will do everything to keep the customer happy and to encourage them to buy.

automotive, services, car ownership

Automotive Steered A New Way: The Rise Of Subscription Services

12-Oct-2017 | Branwell Moffat

Twenty years ago, a newspaper or magazine may have been the only subscription services you had. Even though we consumed the same products and services over and over again, we always purchased them ind

Omnichannel Vs. Multichannel: What’s The Difference And Who Is Doing It?

21-Sep-2017 | Branwell Moffat

Omnichannel is a buzzword that has been around for more than five years, but it is still often confused with multichannel when it comes to retail. Most retailers are now multichannel, where they sell

‘Tis The Season: Black Friday E-Commerce Readiness Checklist

8-Sep-2017 | Branwell Moffat

You may be thinking that Black Friday is ages away but, believe me, it will be here sooner than you think, and businesses should start preparing for it now. In the United Kingdom, Black Friday is not

How Digital Disruptors Are Changing The Automotive Industry

26-Jul-2017 | Branwell Moffat

It could be argued that the automotive is currently facing the biggest period of change since Henry Ford created the production line. All major automotive companies, as well as many technology compani