Brad Borkan

Brad Borkan

About Brad Borkan

Brad Borkan works in SAP Strategic Partner Marketing. He has a graduate degree in Decision Sciences from the University of Pennsylvania. Brad co-authored the book, When Your Life Depends on It: Extreme Decision Making Lessons from the Antarctic. He is also a Fellow of the Royal Geographic Society and lectures internationally on early Antarctic exploration and its relevance to modern day decision making. His website is His book is available at

The Motivating Power Of Purpose: What Businesses Can Learn From The Early Antarctic Explorers

10-May-2018 | Brad Borkan

Executives around the world are increasingly embracing a new idea: Having a definable purpose for their enterprise is critical to success now and in the coming years. That purpose needs to go bey