Brad Borkan


Brad Borkan

About Brad Borkan

Brad Borkan works in SAP Strategic Partner Marketing. He has a graduate degree in Decision Sciences from the University of Pennsylvania. Brad co-authored the book, When Your Life Depends on It: Extreme Decision Making Lessons from the Antarctic. He is also a Fellow of the Royal Geographic Society and lectures internationally on early Antarctic exploration and its relevance to modern day decision making. His website is www.extreme-decisions.com His book is available at https://amzn.to/2rKn6hV.

The Motivating Power Of Purpose: What Businesses Can Learn From The Early Antarctic Explorers

10-May-2018 | Brad Borkan

Executives around the world are increasingly embracing a new idea: Having a definable purpose for their enterprise is critical to success now and in the coming years. That purpose needs to go bey