Bertram Schulte


Bertram Schulte

About Bertram Schulte

Bertram Schulte serves as SAP’s chief digital officer (CDO), running the digital business, overseeing digital customer strategy, and helping provide customers one seamless, digital experience.

Duct Tape Trumps PowerPoint

2-May-2019 | Bertram Schulte

Digital technology offers companies unlimited ways to transform business, generate value, find new commercial models, and unveil innovative products. But for many companies, their digital transformati

customer experience, customer engagement, customer centricity

The Customer-Centric Organization: Boost Experiences And Revenues

5-Mar-2019 | Bertram Schulte

Customer experience is a key driver behind increasing revenue, customer trust, maintaining market competitiveness, and a slew of other business benefits. Research from Walker predicted that by 2020,

trust, online, transparency, rebuilding trust

Building Digital Trust

27-Feb-2019 | Bertram Schulte

Last month, world leaders convened in Davos, Switzerland, for the World Economic Forum to discuss the most pressing global, regional, and industry agendas. SAP’s CEO, Bill McDermott, attended the ev

work-life balance, resolutions, training, career

Three Resolutions To Enhance Your Career In 2019

31-Jan-2019 | Bertram Schulte

Winter is here, and that means sipping hot cocoa if you’re lucky, shoveling snow if you’re unlucky, and, of course, working toward your list of personal and professional goals. But according to a

IT, innovation, 2019 predictions, digital transformation, tech trends

My Five Favorite Digital Predictions For 2019

12-Dec-2018 | Bertram Schulte

Fall 2018 is nearly in the books, with all the usual traditions upheld: Oktoberfest in Germany, Thanksgiving in the United States, and dozens of 2019 digital transformation prediction pieces written b

Demystifying The Role Of Chief Digital Officer

17-Oct-2018 | Bertram Schulte

Change is in the air. From Fortune 500 companies to nimble startups, companies of all sizes are embracing the need for digital transformation and creating chief digital officer (CDO) positions. But

customer experience, digital customers, customer engagement

Four Steps To Improve Your Digital Customer Experience

21-Sep-2018 | Bertram Schulte

As the digital era continues to evolve, machine learning, artificial intelligence, IoT, analytics, and other technologies are all great components to run an even more successful company. When thinking

Three Myths About Digital Transformation

11-Sep-2018 | Bertram Schulte

Many companies hope to achieve the innovation, profits, and streamlined processes that digital transformation promises. However, in my experience, I often find there is ambiguity about digital transfo

data management, customer experience, data security

Four Ways To Master Secure Customer Data Management

5-Jul-2018 | Bertram Schulte

For businesses today, mastering secure customer data management is a key driver to get digital right. Managing customer data is critical to understanding each customer’s journey and history – from