Arti Yadav

Arti Yadav

About Arti Yadav

Arti Yadav is the Director of Global Marketing for SAP Digital Interconnect at SAP. She is a seasoned marketing communications leader who has worked with various business units during her career, helping them build, run, and transform for better growth and results. Follow Arti on LinkedIn.

Multichannel Engagement For The Experience Economy: What Does It Mean For Marketers?

23-Jul-2019 | Arti Yadav

We are living in a time where consumer interaction with brands is no longer a one-way channel. Every interaction a company has with its existing customers has moved from being a transaction to an expe