Arif Johari


Arif Johari

About Arif Johari

He is a Communications lead, Digital Marketing generalist, and Digital Selling (Social Selling) advocate. He enables marketing and sales employees in Digital Selling so that they’d leverage social media as a leads-generation tool. He is responsible for executing innovative marketing strategies to increase engagement in social media, customer community, and landing pages through content, events, and multivariate testing. He is passionate in making the work processes of the marketing and sales team more efficient, so that they can generate more revenue in a shorter time.

Social Selling Post-Training Momentum Strategies

7-Feb-2018 | Arif Johari

Your employees are probably excited to participate in a social selling training and enablement program. But what happens when the classes are over and they return to their day-to-day job roles? The

social media, social selling, social listening, competitors, sales

Modern Competitive Analysis: Try Social Media

18-Jan-2018 | Arif Johari

“The importance of understanding the impact of competitors’ social footprints compared to your own can’t be overstated… You’ll be in trouble quickly if you assume your only – or biggest