Arif Johari


Arif Johari

About Arif Johari

He is a Communications lead, Digital Marketing generalist, and Digital Selling (Social Selling) advocate. He enables marketing and sales employees in Digital Selling so that they’d leverage social media as a leads-generation tool. He is responsible for executing innovative marketing strategies to increase engagement in social media, customer community, and landing pages through content, events, and multivariate testing. He is passionate in making the work processes of the marketing and sales team more efficient, so that they can generate more revenue in a shorter time.

social selling, digital selling, sales quotas

Digital Selling for Non-Quota-Carriers: Does This Compute?

6-Mar-2019 | Arif Johari

“Not everything that can be counted counts, and not everything that counts can be counted.” – William Bruce Cameron Most employees in business-to-business (B2B) companies don’t know how to do

social selling, digital selling, AI, artificial intelligence

Did ‘Black Mirror’ Predict The Future Of Digital Selling?

23-Jan-2019 | Arif Johari

The idea of integrating artificial intelligence (AI) into digital selling practices reminds me of the Black Mirror episode “Be Right Back,” which tells the story of Martha, a young woman whose b

digital selling, social selling, digital transformation, video

Elevating The Elevator Pitch With Video

3-Jan-2019 | Arif Johari

At the heart of the digital transformation is the blurring of the lines between sales, marketing, and customer service and the ultimate merging of these roles into one revenue-generating business uni

digital selling, social selling, digital transformation, sales metrics

Goal!!! Keeping Score With Digital Selling Metrics

7-Dec-2018 | Arif Johari

At the heart of digital transformation is the blurring of the lines between sales, marketing, and customer service and the ultimate merging of these roles into one revenue-generating business unit

Insider Secrets: Using Twitter For Social Selling

1-Nov-2018 | Arif Johari

“The qualities that make Twitter seem inane and half-baked are what makes it so powerful” - Jonathan Zittrain Thoughts? According to the American Press Institute, 79% of Twitter users use it

social selling, LinkedIn, sales prospects, relationship building, customer relationships

The Case For LinkedIn And Warm Introductions

23-Oct-2018 | Arif Johari

LinkedIn is today’s primary B2B targeted relationship-building selling tool. Where else can you find your customers, prospects, partners, suppliers, competitors, and thought-leaders talking about ke

Social Selling Post-Training Momentum Strategies

7-Feb-2018 | Arif Johari

Your employees are probably excited to participate in a social selling training and enablement program. But what happens when the classes are over and they return to their day-to-day job roles? The

social media, social selling, social listening, competitors, sales

Modern Competitive Analysis: Try Social Media

18-Jan-2018 | Arif Johari

“The importance of understanding the impact of competitors’ social footprints compared to your own can’t be overstated… You’ll be in trouble quickly if you assume your only – or biggest

Adapting To The Digital Sales Revolution

9-Nov-2017 | Arif Johari

Is social selling at a tipping point? “That magic moment when an idea, trend, or social behaviour crosses a threshold, tips, spreads like wildfire.” - Malcolm Gladwell Social selling is impacting

Social Selling Manners And Etiquette

10-Oct-2017 | Arif Johari

There’s an old adage: Treat others as you want to be treated. This still applies in the digital world we find ourselves in today. Are you aggressively pursuing customers and trying to get in their n