Anurag Gupta, Global Industry Value Engineering, SAP


About Anurag Gupta, Global Industry Value Engineering, SAP

Anurag Gupta is a principal consultant at SAP. As part of the Digital Transformation Office, Anurag helps business executives design their digital transformation journey to generate strategic value. His expertize lies in manufacturing, R&D, and engineering lines of business and the discrete manufacturing industry.

Motorcycle driver representing the speed and twists and turns of digital innovation

How Manufacturers Can Personalize At Scale

11-Apr-2018 | Anurag Gupta, Global Industry Value Engineering, SAP

A decade ago, I was a design engineer at a truck manufacturer. The company’s USP (unique selling point) was its customer-centricity rather than being the lowest cost manufacturer. At that time, an o