Angelica Valentine

Angelica Valentine

About Angelica Valentine

Angelica is the Marketing Manager at Wiser. Wiser collects and analyzes online and in-store data with unmatched speed, scale and accuracy. She is experienced in strategy and creation for cross-channel content. Angelica is passionate about growing engagement and conversion rates through excellent content. Her work has also appeared on VentureBeat, Bigcommerce, Retail Touchpoints, and more. She holds a Bachelor’s degree in Sociology from Barnard College of Columbia University in New York City.

The New Retail Reality: Moving Beyond Sales

20-Apr-2018 | Angelica Valentine

[no_syndicate_info][/no_syndicate_info] Retail is changing at a rapid clip—and from the ever-increasing list of bankruptcies and surprise breakouts, it’s clear that a new retail playbook is req

omnichannel, unified commerce, retail, logistics

Unified Commerce Ends The Online Versus Brick-And-Mortar War

12-Mar-2018 | Angelica Valentine

[no_syndicate_info][/no_syndicate_info] Unified commerce might seem like just another blip on the retail jargon radar, but I’d argue that it is the future of the industry. Shoppers want the optio

Direct-To-Consumer Selling Will Save Brands

5-Feb-2018 | Angelica Valentine

[no_syndicate_info][/no_syndicate_info] Across industries, diversification is what drives the bottom line. To put it plain and simple: Who would want all their eggs in one basket when competitors a

retail, omnichannel, e-commerce, digital strategy

Secret Weapons Of The Retail Survivors

19-Jan-2018 | Angelica Valentine

[no_syndicate_info][/no_syndicate_info] We’ve reached the Darwinian era of retail, and there are some surprising factors pushing retailers to evolve. With nearly 7,000 stores closing in 2017, l

Retail’s Untamed Power: Avoid The Death Star That Holiday Promotions Create

22-Dec-2017 | Angelica Valentine

[no_syndicate_info][/no_syndicate_info] We are in the thick of the holiday shopping season, and the worst is yet to come, depending who you ask. We’ve just finished up record-breaking Black Frida

Unique Promotions To Win Holiday Shoppers

2-Nov-2017 | Angelica Valentine

The holiday season is in full swing, with pumpkin spice everything and Halloween decorations taking over retail stores everywhere. Promotional calendars have been slowly inching back for the past se

RIP: Modern Retail Spells The End Of Mediocre Retail

8-Sep-2017 | Angelica Valentine

Modern retail as we know it is changing. And no, this isn't another inflammatory article harping on the recent and increasing failures in retail. Instead, let’s focus on the exciting new direction m

The Nimble Win The Race: How To Stay Dynamic Beyond Pricing

11-Aug-2017 | Angelica Valentine

By now you’ve heard about dynamic pricing and you’ve probably even tried it yourself. There’s an underlying principle about this pricing strategy that can be applied to other parts of your compa

UPS Holiday Rate Hikes: The Impact On Retailer Promotional Calendars

21-Jul-2017 | Angelica Valentine

As the number of online shoppers during the holidays continues its upward trend, it’s only natural for shipping providers to raise rates. But unlike the 4.9% overall increase announced in 2016, UP

Machine Learning In Retail Is More Than Just The Latest Trend

28-Jun-2017 | Angelica Valentine

Machine learning in retail takes the industry beyond the basics of Big Data. For years now, we’ve been told that data is king and that it should be tapped for all decisions: what to stock, how much