Andreas Pfingsten

Andreas Pfingsten

About Andreas Pfingsten

Andreas Pfingsten oversees the Media Industry Business Unit (EMEA North) and go-to-market activities for SAP. His is currently focused on helping media companies maximize the opportunities in a direct-to-consumer world by leveraging a holistic customer experience approach. During his career of more than 25 years, Andreas has worked with many leading media companies across the globe.

Customer reads a new marketing promotion on her mobile device while riding a bus

How Effectively Are You Serving Your Audience Of One?

2-Oct-2019 | Andreas Pfingsten

Most producers of content are looking to reach a wide audience, the exact opposite of delivering personalized content to an audience of one. However, one of the great paradoxes of creative work is tha