Alison Biggan


Alison Biggan

About Alison Biggan

Alison Biggan is the chief product marketing officer at SAP. In this role, Alison leads the team responsible for product and solution marketing across all topics and technologies. This includes product launches and campaigns; product communications, core product messaging, and competitive differentiation; as well as go-to-market strategy. Alison and her team enable people and organizations on their path to becoming intelligent enterprises with modern technology delivered through simple and powerful tools that help them drive more and greater innovation. Alison joined SAP in 2007 through its acquisition of Business Objects, and has held global leadership roles in the platform business since 2010, including playing an instrumental role in the introduction and growth of SAP HANA. She began her career in sports marketing and sponsorship sales with the Vancouver Canuck Foundation and PGA Tour. Moving to the high-tech industry, Alison joined Crystal Decisions in 2001. The company was later acquired by Business Objects in 2003. She has held a variety of senior marketing, solution management, and go-to-market roles with SAP, Business Objects, Sophos, and Crystal Decisions. Alison attended the University of British Columbia and continues to live in Vancouver, Canada with her husband and two children.

data management, data analytics, trusted data

Investing In Trusted Data

2-Jul-2018 | Alison Biggan

Here’s a question: Do consumers, suppliers, and partners trust companies to do the right thing with their personal and business data? Given the high-profile data security breaches dominating the new

Tech Investment Increases Data Disparity For Small, Midsize Businesses

4-Apr-2017 | Alison Biggan

Part 5 of the “Road to Digital Transformation” series Over the past year, I have seen an undeniable shift in how small and midsize businesses are investing in advanced technology, which was onc

Why Small And Midsize Businesses Need More Than Just Data To Act In The Moment

28-Jun-2016 | Alison Biggan

Part 4 of “The Road to Live Business” series The challenges small and midsize businesses face on a daily basis are beyond anything seen before. Over the last five years, companies across all in

The Truth About Data And Digital Transformation Every Small And Midsize Business Should Know

5-Apr-2016 | Alison Biggan

Part 3 of the “Thriving in the Digital Economy” series  Every part of our lives creates data. Think about the fact that Google alone gets 40,000 queries per second. That’s 3.5 million search