Alicia Tillman


Alicia Tillman

About Alicia Tillman

Alicia Tillman is the Chief Marketing Officer of SAP, overseeing the creation and acceleration of the company’s marketing strategy and brand recognition across the globe. She is focused on driving the company vision of helping the world run better and improve people’s lives by building marketing programs and thought leadership to promote our exceptional product innovation and purpose driven initiatives. Alicia is an award-winning strategic marketing executive with over 15 years of real-world, hands-on marketing executive leadership and general management in the technology, financial services, and business travel industries with robust business expansion experience.

purpose, authenticity, brand promise

Three Essential Attributes To Become A Purpose-Led Brand

20-Dec-2018 | Alicia Tillman

Brands understand the inherent value of doing good in the community. Spend becomes a tacit endorsement as people within both the B2B and B2C arenas gravitate towards organizations that champion a se

Winning With Purpose At SAPPHIRE NOW

31-May-2018 | Alicia Tillman

We live in a hyperconnected world. Digital platforms have completely changed the way individuals engage with brands, influencers, governments, and each other. For businesses, this means that audience