Disaster At The Airport (Or Anywhere You Set Down Your Mobile Phone)

Milja Gillespie

I’m sure many of you can feel the pain of this story – or perhaps you have experienced something similar. Imagine it’s been a painfully long day at the airport, you’re exhausted, and mentally not at your best.

You’ve got a short layover and you want to squeeze in a quick battery charge so you rush to find somewhere to sit near a power outlet. You plug in your smartphone, find your next boarding pass and grab a quick drink.

When you realize your flight is boarding you jump up and rush to the gate, get settled in to your next flight, and reach to check your phone, only to realize it’s not there. It’s still innocently plugged in to the wall… right where you left it.

The scene may have been different (taxi? restaurant? hotel? rental car bus?) but the story remains the same. People lose their mobile devices all the time. I recently read an article that stated in a one year period, seven US airports found travelers left behind 8,016 mobile computing devices.

Thousands of these are laptops that were left behind as people passed through security, but 43% of them were smartphones – and only 50% of those made their way back to their rightful owners. Now just for fun, multiply those lost devices by the 503 commercial airports in the US and you get a ballpark potential of half a million “left behind” devices a year! Now how many of them do you think could have been storing critical business information?

As scary as this scenario sounds, it happens all too often. IT departments routinely investigate data breaches due to mobile device losses. Human errors occur all the time, we all make mistakes. We put down the device to pull out our wallet, and leave it on the counter.

We get off the plane, leaving it in the seat pocket. Or we leave it in a taxi. It’s happened to the best of us (I have personally lost my phone or tablet at least four times – luckily found it again three of those times!) The most important question is – do you have a plan for data retrieval or data wipe in the event that one of your mobile devices is lost or stolen?

Mobile device security is one part of an overall structure that you should be taking into account when planning your mobile deployment. A corporate strategy and a heterogeneous development platform that takes advantage of all the benefits mobile devices have to offer should be part of this structure.

As part of an overall enterprise mobility management strategy, security is a top priority for IT managers. Some of the key considerations for security are central management and monitoring, the ability to disable lost or stolen devices and the applications on them, and update software and security patches automatically. This is by no means a comprehensive list, but it is a good place to start when thinking about your mobile device security, and how to integrate that with your development platform.

If you would like to read more I encourage you to read this whitepaper from TEC on Mobile Security. And for a good laugh on leaving your mobile device in a taxi, watch this fun video recorded as part of the “Mobile Only” series on The Guardian.

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Consumers Take A Multi-Device Path To Purchase

Steve Olenski

Ok I have to come clean, the title of my post is a direct lift from a report/study from Google entitled The New Multi-screen World: Understanding Cross-platform Consumer Behavior.

Released in August 2012 the report/study touched on all the different screens consumers use on a daily basis.

In fact according to the findings,  90 percent of consumers now move “sequentially” between different screens the same day. Let that sink into your coffee or beverage of choice or stream of consciousness for a second: 90 percent of consumers now move “sequentially” between different screens the same day.

So I admit it here that I ahem, borrowed one of the headlines/titles from the aforementioned report/study. I did so because a) it was a perfect title as it spoke directly to the particular finding (unlike others studies where the headline doesn’t always match the content. And b) because it fascinated me for it spoke to and reminded me of The Zero Moment of Truth.

In case you have never heard of it: Authored by Jim Lecinski, the e-book that started it all Winning The Zero Moment of Truth, speaks to the “moment where marketing happens, where information happens, and where consumers make choices that affect the success and failure of nearly every brand in the world.”

Well according to the aforementioned Googlereport/study, for 67% of consumers, the moment “marketing happens” occurs while using a device – a smartphone, tablet, etc. .

Now that’s a pretty significant percentage in it of itself – over 2/3 of consumers start their shopping journey on a device. To take it one step deeper, roughly 2/3 of the above 2/3 (stay with me) start their shopping journey on a smartphone. And catch the headline.

, who wrote about this for Marketing Land a little while ago, nailed it when he wrote that it’s “more important than ever to have a coordinated presence and synchronized campaigns across multiple screens.”

Now I would be remiss if I did not mention the fact that two words Greg used “coordinated” and “synchronized” – sound eerily similar to a certain 11-letter word yours truly has written about in the past – The Eleven Letter Word That Continues To Elude All CMOs And Marketers.

What word am I referring to?

Well it starts with “inter” and ends with “gration.”

While not the same type of integration I was referring to in my piece, the fact remains and quite frankly I don’t care what you call at this point, marketers must make sure to address each and every screen that a consumer touches, comes in contact with, etc.

Another salient point made by Greg was the fact that we can ”expect that smartphones and mobile search will figure prominently in consumer research at some point in the purchase process; every product, every promotion will be touched by mobile.” Again a topic – mobile marketing, which I have written about, most recently Mobile Marketing – The Elephant In The Room For Marketers where I wrote:

“The point is that marketers can obviously see the massive shift into mobile marketing and mobile advertising. There is most assuredly a tremendous opportunity to set yourself apart from your competition by taking full advantage of the fact that more and more consumers are going mobile. And isn’t that Marketing 101? Be where your customers are. Get your message in front of the right people at the right time on the right platforms?”

In Closing

Here are some of the highlights of the “lessons” from the Google report along with my take on them:

  • The vast majority of media interactions are screen-based, screen-based, and so marketing strategies should no longer be viewed as “digital” or “traditional”. Businesses should understand all of the ways that people consume media, particularly digital, and tailor strategies to each channel. Clearly to me the most significant part of this is the point that marketers need to stop differentiating between digital and traditional marketing and realize they are all run together; the lines have been blurred – forever.
  • Consumers turn to their devices in various contexts. Marketing and websites should reflect the needs of a consumer on a specific screen, and conversion goals should be adjusted to account for the inherent differences in each device. In other words make sure your site is mobile optimized! 
  • Smartphones are the backbone of our daily media use. They are the devices used most throughout the day and serve as the most common starting point for activities across multiple screens. Going mobile has become a business imperative. Really, the last line says it all. Stop avoiding that large, gray pachyderm in the room.

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Editor’s Pick: Top 10 Posts On Big Data

Elizabeth Gaines

big dataBig data has been a hot topic here on the Business Innovation blog. In my role as editor, I’ve seen a lot of great content on how it is changing the face of business and the potential challenges confronting those who are just wading into the deep waters of big data.

By far the most popular posts of 2012 were those that addressed the basics. If you’re just getting your feet wet when it comes to big data, you’ll find these top 10 posts a helpful starting point for getting your sea legs.

1. Top 50 ‘#BigData’ Twitter Influencers

Are you connected to the top #BigData influencers on Twitter? This list of who’s who on Twitter compiled by Jen Cohen Crompton makes it easy to join the online conversation.

2. Top 10 News/Blog Sites for Big Data

Stay on top of the latest news and business trends with these recommendations from Jen Cohen Crompton on the top 10 news sites and blogs devoted to big data.

3. Big Data Analysis – What Every CIO Should Know [eBook]

This overview of CIO magazine’s ebook links to an in-depth discussion of big data and its challenges for business leaders who want a deeper dive into the subject.

4. Big Data Terms You Need to Know

Are you new to the conversation about big data? Jen Cohen Crompton defines some basic terminology that will help you follow the discussion.

5. A Beautiful Friendship: Big Data and Social Media

Jen Cohen Crompton makes an important distinction between raw data and the right data – that is, data that drives actions.

6. What Is Hadoop?

Do you know the origins of Hadoop, and how it got its unusual name?  We let you in on the ‘secret’ of this open-source software for handling large volumes of data.

7. Top 6 Tips for Big Data Visualization

Jen Cohen Crompton outlines a fundamental methodology for using data visualization effectively when presenting an analysis of large, complex data sets.

8. Big Data Myths…BUSTED

Jen Cohen Crompton takes on the top three myths about big data and busts them wide open!

9. Big Data Can Mean Big Returns in Retail

Lindsey Nelson explains how new sources of data are giving retailers unprecedented  insight into product sales both offline and in their physical stores.

10. What is MapReduce?

In a companion piece to her popular post on Hadoop (no. 6 above), Jen Cohen Crompton uses a funnel metaphor to explain how MapReduce streamlines processing of large data sets.

Interested in more recommendations?  Check out Editor’s Pick: Top 10 Posts on Analytics. Join me on Twitter (@eagaines) or connect on LinkedIn or Google+.

Read more from Business Innovation >>


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The Mobile Retail Experience [Infographic]

Mahira Kalim

Mobile apps are rapidly changing the way people shop. Shoppers are using their smartphones and tablets to compare prices, read product reviews, look for coupons, and track loyalty points. Today, smartphones impact 5% of all instore purchases. Check out the new mobile retail experience to see what the future of retail looks like!

This post originally appeared on SAP for Mobile and was republished with permission.


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A Case For Purpose And Meaning At Work

Sarah Levy

Two recent surveys have revealed that a majority of American workers are not fully engaged in their jobs. As a leader, it’s important for you to strive to keep purpose and meaning in the lives of your staff; otherwise, your business will inevitably suffer.

The first survey, conducted by Gallup beginning in the fourth quarter of 2010 to explore workers’ engagement levels, developed an employee engagement index that is based on responses to 12 actionable workplace elements with proven linkages to performance outcomes. These include productivity, customer service, quality, retention, safety and profit. Additional research showed significant linkages between engagement at work and health and wellbeing outcomes.

Gallup notes that a strong relationship has been identified between employees’ workplace engagement and their respective company’s overall performance

The study revealed that 71 percent of workers are either “not engaged” or “actively disengaged” in their work, meaning they are emotionally disconnected from their workplaces and less likely to be productive. It’s a trend that remained stable throughout 2011.

Additionally, respondents with at least some college education were significantly less likely to be engaged in their jobs than those with a high school diploma or less. Workers in the 30 to 64 age group were less likely to be engaged at work than are those who are younger or older, and men are much less likely than women to be engaged at work.

 The second study, conducted for Working Simply, Inc. in July 2012, reports that only 30 percent of employed U.S. adults strongly agree that their work gives them a definite sense of purpose and meaning. As the study points out, “If they’re not finding meaning in their work, they’re not fully engaged and disengaged workers are less productive workers.”

“In fact, the more productive an employee’s time at work, the less that work will bleed over into their personal time,” says Working Simply, noting that millions of American workers report that they are constantly checking work emails outside of the office. “This is encroaching on their personal relationships by preventing them from engaging with people or activities. These workers are unable to engage completely in life — with their families, their friends, their communities — due to an inefficient work pattern.”

The study revealed that 71 percent of workers are either “not engaged” or “actively disengaged” in their work, meaning they are emotionally disconnected from their workplaces and less likely to be productive

Gallup notes that a strong relationship has been identified between employees’ workplace engagement and their respective company’s overall performance. “It is likely that organizations with engaged employees experience positive business performance, while workplaces with not engaged or actively disengaged employees are more likely to experience lower productivity,” the pollster says. “The national engagement data reveal that businesses in the U.S. — and in turn, the U.S. economy as a whole — might not be reaching maximum worker performance because of the high percentage of not engaged and actively disengaged employees. Increasing the percentage of engaged workers in the U.S. could spur a significant amount of job growth.”

These statistics are important for small business owners in particular because the less engaged employees are with their work and their organization, the more likely they are to leave for another job. Frequent employee turnover can be costly and negatively impact the bottom line of any small business, so strive to keep your employees engaged and satisfied.

Beth Longware Duff is a professional editor and award-winning writer whose work on a wide variety of topics has been published in print and electronic media. She currently writes on a wide range of topics dealing with electronic payment processing for Merchant Express.

Kids drawing and Newspaper drawing by Chelsea


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