I’m a sucker for a great Mary Meeker presentation.
Kids (and Marketers) Christmas Wish List
Topping the list, nearly 5 in 10 American kids (48%) reported that they want an iPad n a recent Nielsen study.
More than 3 in 10 also want an iPod touch, an iPhone and an iPad mini. Only the Nintendo Wii U joins Apple in the top 5.
31% of kids have a computer on their list and 29% are looking for a “tablet other than an iPad.”
The Increasingly Mobile Web
Mobile access to the internet has doubled in the last 18 months and tripled in the last 2 years to 13%. So 1 in every 7 visitors to the average website is coming from a mobile device.
This is putting increasing pressure on digital marketers and corporate web teams to re-design their websites for the mobile experience. “Adaptive” and “Responsive” designs are quickly making separate “m.” sites and mobile site re-directs appear cumbersome.
This is also having an impact on content marketing strategy as mobile users are looking for more visual content delivered in consumable chunks.
The recent “Black Friday” event in the United States saw almost a quarter (24%) of all sales come from mobile or tablet devices.
That is up 4 times from 6% just 2 years ago.
And Apple appears to have a strong stake in the mobile e-commerce space as the iPhone and iPad contributed 4 times more mobile commerce than Android or other devices.
Mobile Ad Spending
This is one of my favorite slides because it shows the huge disparity between the time consumers spend in various channels relative to the amount of money advertisers spend on those same channels.
Despite the coverage of the huge declines in print advertising, that channel appears to have more bleeding to look forward. In 2011, 25% of all advertising dollars are spent in print despite the fact that this channel represent only 7% of consumer time spent. That is nearly a 4 X disparity.
TV advertising and time spent have reached relative parity and the previous gap in online spend relative to time spent has narrowed significantly in the past 2 years.
But there is a still a massive disparity in the time spent on mobile devices and the percentage of ad dollars flowing there. Many marketers and media folks debate whether the mobile platform can deliver an effective ad unit. Screen size and mobile-friendly designs typically eliminate the right column where banners typically appear and banners take up valuable screen space.
Mary still believes there is huge (Billions of dollars) potential in the mobile advertising market.
I believe this represents an opportunity for content marketing advertisers like Outbrain and Taboola who offer up contextually-relevant recommended articles at the bottom of mobile content.
What Do You Want For Christmas?
Is it the same as what your kids want? Maybe it should be. Oh and if anyone is shopping for me, I’ve got the iPad mini and the Kinect for Xbox 360 on my list!Comments