So how do we solve the challenge of delivering brilliant experiences?The answer is the Prosumer (empowered with business knowledge), in combination with Design Thinking, being at the core of your in-house Enterprise Mobile Developments, within the Mobile Innovation Council.
If Design Thinking is new to you, it is all about, being able to…
Design from outside in, think of what the Prosumer/End Users wants include the advantages and benefits that can be achieved by a mobile app.
Do not let technology lead the solution. Think in this order… Meaning > Solution > Product > Technology.
Understand, observe and listen to the point of view of the end users. They have the business knowledge and know what currently works, or does not work. Also think about living a few days in the life of your end user.
Do not be afraid to fail cheaply and repeatedly. It is all about learning and building on that learnt knowledge. As in the early stages of the Design Thinking Process, deciding to reiterate through the process cost a whole lot less that having to recode a solution after development has started.
Remember that Design drives innovation, innovation powers brand, brand builds loyalty, and loyalty sustains profits and happy Prosumers.