Top 50 #Mobile Twitter Influencers

Jen Cohen Crompton

#MOBILE – TWITTER INFLUENCERS

We are aimed at becoming an authority on business innovation and want to help you identify the top influencers so you can follow the latest trends, news and opinions of these influencers in the field of Mobile.

We previously posted the Top 50 Big Data Twitter Influencers, Top 50 Cloud Computing Twitter Influencers, and Top 50 Analytics Twitter Influencers. Here is the list of Top 50 Mobile Influencers on Twitter.

Note: Analytics Twitter influencers were determined based on tweeted topics, influence as measured by Klout, number of followers, and number of tweets. Below are the “top” influencers at this time based on the combination of factors.

@gigaommobile – GigaOM Mobile
GigaOMMobile breaks @GigOM news on everything mobile: gadgets, trends, emerging technologies and the companies that power them.
San Francisco, CA · http://gigaom.com/mobile/
Klout – 50

@PaladorBenjamin – Benjamin Robbins
Enterprise Mobility – Interested in BYOD, Cloud, CoIT, and Productivity. http://remotelymobileblog.com – Seattle · http://palador.com
Klout – 55

@ericylai – Eric Y Lai
I report on and analyze the evolution of enterprise mobility for ZDNet, Forbes and elsewhere. My views do not necessarily represent my employer, Sybase/SAP. 94568 · http://www.zdnet.com/blog/sybase
Klout – 51

@ppk – Peter Paul Koch
Mobile platform strategist | consultant | writer | conference organiser and speaker | blogger | trainer | browser compatibility expert
Amsterdam, Netherlands · http://quirksmode.org
Klout – 54

@firt – Maximiliano Firtman
mobile + web developer. author + speaker + trainer. Forum Nokia Champion & Adobe Community Champion. Author of Programming the Mobile Web, from O’Reilly. HSS.
Argentina · http://www.firt.mobi
Klout – 53

@torgo – Daniel Appelquist
American expat; Londoner; cyclist; parent; @BlueVia head of product; Web standards advocate; @MoMoLondon, Mobile2.0, @overtheair founder; organizer; instigator. – London · http://www.torgo.com/
Klout – 54

@mtrends – Rudy De Waele
Entrepreneur, Mobile Strategist, Business Angel, Speaker. Co-founder dotopen.com, AppCircus, Mobile Premier Awards, Mobile 2.0 Europe, MobileMonday Spain – iPhone: 41.401575,2.166520 · http://m-trends.org
Klout – 46

@kiwanja – Ken Banks
Mobile technologist. Anthropologist. Conservationist | Tech Awards Laureate. Nat Geo Emerging Explorer | Founder: kiwanja.net @FrontlineSMS @MeansofExchange – Rural Cambridgeshire, UK · http://kiwanja.net
Klout – 57

@russellbuckley – Russell Buckley
Mobsesssed, blogger, Angel Investor, Advisor, Speaker, Singularitarian and Seeker of the New New – London · http://www.mobhappy.com
Klout – 53

@eortiz – Enrique Ortiz
Mobilist, for fun & profit. Austin, TX. – Austin, Texas · http://about.me/cenriqueortiz
Klout – 24

@jamespearce – James Pearce
Head of Mobile Developer Relations @ Facebook – Palo Alto, and airports · http://tripleodeon.com
Klout – 52

@lukew – Luke Wroblewski
Digital product design & strategy guy in Silicon Valley, CA. Known for Mobile First, Bagcheck, Web Form Design, & more… Silicon Valley, CA + the Web · http://www.lukew.com
Klout – 63

@grigs – Jason Grigsby
Mobile Web Strategist, Co-Founder of CloudFour.com and MobilePortland.com, Co-Author of Head First Mobile Web http://bit.ly/hf-mw – Portland, Oregon · http://cloudfour.com/blog
Klout – 54

@hollobit – Jonathan Jeon
Mobile 2.0, mobileOK, Mobile Services, WebOS, Augmented Reality, Social Web & Future Web, Web Application & Web App Store, Web Standardization – Daejeon, Korea · https://plus.google.com/106167910871064636635/about
Klout – 47

@jorabin – Jo Rabin
London based mobile CTO, consultant and co-organiser of @momolondon – London
Klout – 40

@edent – Terence Eden
I make the interwebs go mobiletastic! I’m a long haired geek: Dr Who, Star Wars, Ubuntu. Developer for @Dabr @QRpedia. All tweets personal & © – London, UK · http://shkspr.mobi/blog/
Klout – 38

@jeffsonstein – Jeff Sonstein
IT prof @ RIT, mobile tech junkie, old hacker. This is my personal account, & does not reflect the views of my employer… honest. Rochester, NY 14620 · http://www.it.rit.edu/~jxs/
Klout – 42

@robinberjon – Robin Berjon
Web Standards, Politics 2.0, Rogue Freelance Agent – Paris · http://berjon.com/
Klout – 54

@stephanierieger – Stephanie Rieger
Designer, writer, book lover and closet anthropologist. Mostly focused on the mobile web. Mostly based in Edinburgh. http://yiibu.com – 80% Edinburgh, 20% Bangkok · http://stephanierieger.com
Klout – 49

@ricwrite – Richard MacManus
Founder & Editor-in-Chief of ReadWriteWeb.com. This is Richard’s personal Twitter a/c. You can also follow the professional Richard (and his team mates) @RWW. – Petone, New Zealand · http://ricm.ac
Klout – 64

@sarahintampa – Sarah Perez
Blogger at TechCrunch. Google Voice: (813) 377-2545 / Email: sarahp AT TechCrunch / Skype: sarahintampa / Mailing: flavors.me/sarahintampa – Tampa, FL · http://techcrunch.com/author/sarah-perez/
Klout – 70

@brianleroux – xnoɹǝʃ uɐıɹq
I’m a free/open source software developer at Adobe, formerly of Nitobi, working on PhoneGap, XUI, Lawnchair and WTFJS. – iPhone: 49.276150,-123.126800 · http://brian.io
Klout – 58

@fling – Brian Fling
creative director at @pinchzoom, author of @oreillymedia Mobile Design & Development, father of @pennyfling – Seattle, USA · http://pinchzoom.com
Klout – 42

@miker – Mike Rowehl
16th level Hacker – San Francisco, CA · http://thisismobility.com
Klout – 39

@AjitJaokar – Ajit Jaokar
Open systems, Open Gardens, Transhumanism, Meditation, Mobile, Networks, Publishing, Research · http://www.opengardensblog.futuretext.com
Klout – 56

@beep – Ethan Marcotte
Designer, developer. Started that whole “responsive web design” thing. – Cambridge, MA · http://ethanmarcotte.com/
Klout – 61

@bmkatz – Brian Katz
Head of mobility engineering, Former server, system, & email architect. Cloud. Footy Fan, family man & photographer. opinions are my own. New Jersey · http://ascrewsloose.com
Klout – 58

@scottjehl – Scott Jehl
Web designer. Filament Grouper. jQuery Mobiler. Co-author of Designing with Progressive Enhancement. Reluctantly tweeting a bit more lately… Sri Lanka · http://scottjehl.com
Klout – 48

@dalmaer – Dion Almaer
technologist and human dev aggregator – Palo Alto, CA · http://almaer.com/blog
Klout – 54

@robinjewsbury – Robin Jewsbury
Founder of eyemags.com, the world’s biggest App Factory and Co-Founder of Promoht.com, creating promotion content portals for mobile carriers. – London · http://eyemags.com
Klout – 24

@dontcallmedom – Dom Hazael-Massieux
W3C Staff, French, working on new gen of Web technologies and doing Software development; co-author of “Relever le défi du Web mobile” http://lewebmobile.fr – France · http://people.w3.org/~dom/
Klout – 42

@EricssonLabs – Tor Bjorn Minde
Open innovation, APIs, New tech, Mobile apps, Content, Communication, Maps, 3D, Location, NFC, Sensors, Web tech, HTML5, Graphics, Machine learning, Security – Stockholm Sweden · http://labs.ericsson.com
Klout – 51

@mobileweb_tech – Mobile Web Tech
Ecommerce UI and Mobile Web News and Reports
Klout – 20

@Mobi_Enterprise – Mobile Enterprise
Mobile Enterprise magazine provides enterprise field IT managers and executives with insights into mobile technology products and trends. · http://www.mobileenterprisemag.com
Klout – 34

@inmobi – InMobi
InMobi is the largest independent mobile advertising network with offices on five continents. – Bangalore · http://www.inmobi.com/
Klout – N/A

@mobidaily – MobiDaily
The first social media based publisher for the mobile and wireless business. Mobile is changing all we do. Now we are changing the way you get news! – San Francisco · http://mobidaily.com
Klout – 38

@tgruber – Tamara Gruber
Marketing consultant and advisor for tech and mobile startups | Mom, foodie, and avid reader – Rhode Island · http://www.redgiantconsulting.com
Klout – 49

@dailymobilenews – Daily Mobile News
Mobile news from Nokia, iPhone, Sony Ericsson, Htc, LG, Samsung, Nexus One, Motorola, BlackBerry, Palm, Android, Symbian and Windows Mobile – Global · http://www.BusinessCellPhone.net
Klout – 42

@OTGGamer – Brett Nolan
Husband, Dad & Founder of AppAddict.net, a website which brings you the latest news, previews and reviews of apps & games for your iDevice + daily free apps! Massachusetts · http://AppAddict.net
Klout – 47

@LBSZone – Mobile LBS Tech news
We’re a leading resource for LBS, location technologies, social location, GPS, and basically anything to do with Geo and sharing location LBSzone.com – North America · http://www.lbszone.com
Klout – 28

@PhoneDog_Aaron – Aaron Baker
Editor-in-Chief of PhoneDog Media. I produce YouTube videos about phones and talk about phones on the news from time to time. I like phones – Charlotte, NC · http://bit.ly/aaronbaker
Klout – 59

@Cisco_Mobility – Cisco Mobility
The official home of Cisco wireless LAN products. Join the Wi-Fi discussion. Your host is @GregoryBar. We are on FB too: http://www.facebook.com/CiscoWireless – 802.11 spectrum · http://www.cisco.com/go/wireless
Klout – 51

@Cisco_Mobile – Todd Smith
Tweeting about mobile.  I like meeting new people, feel free to contact me. http://www.UltimateMobileDevice.com
Klout – 46

@SAPMobile – SAP Mobile
Official SAP® Mobile Twitter channel – Global · http://www.sap.com/mobile
Klout – 46

@RWong – Rich P Wong
Partner @Accel_Partners & investor in Angry Birds, Atlassian, Admob, Fidelis, MoPub, SunRun, etc – http://www.accel.com/bio/richardwong.php – Palo Alto · http://www.facebook.com/accel
Klout – N/A

@androidguys – AndroidGuys.com
Your trusted source for Android news and opinion since November 5, 2007. · http://www.androidguys.com
Klout – 53

@clesucr – C. Suter Crazzolara
IndustryLead for #EnterpriseMobility at #SAP. Hobbies: anything science, mostly biology. Married, two sons, one dog. Tweets are my opinions, not my employer’s.
Walldorf, Germany · http://www.sap.com
Klout – 17

@chucksacco – Chuck Sacco
Be versatile, be valuable / Pres Mobile Monday Mid-Atl. @momo_ma / VP @Movitas / Co-founder PhindMe / Teach @Lebow / Fortune article http://cnnmon.ie/AE852x
Philadelphia, PA · http://www.chucksacco.com
Klout – 36

@krbenedict – Kevin Benedict
Enterprise Mobility Analyst, Mobile Strategies Consultant, Writer, Speaker and SAP Mentor. Join Linkedin group SAP Enterprise Mobility.
Boise · http://www.mobileenterprisestrategies.com
Klout – 36

@MaribelLopez – Maribel Lopez
The principal Analyst of Lopez Research, which is researching how mobile technologies and contextual services change the world.
San Francisco, CA, USA – http://lopezresearch.com/blog/
Klout – 50

@mobilefuture – Mobile Future
Broad-based coalition interested in advancing an environment that continues the wireless revolution. Watch our Mobile Year in Review http://mftr.org/MYIR-2011.
Washington, DC · http://www.mobilefuture.org/
Klout – 36

@mobileindustry – Mobile Industry Review
News and perspective for 250,000 mobile industry executives. Say hello! Do follow our editor @ew4n too. London, Baby · http://www.mobileindustryreview.com
Klout – 37

@AppStore – App Store
Follow us for official App Store tweets including our featured apps, exclusive offers, and more. Cupertino, CA
Klout – 83

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About Jen Cohen Crompton

Jen Cohen Crompton is a SAP Blogging Correspondent reporting on big data, cloud computing, enterprise mobility, analytics, sports and tech, and anything else innovation-related. When she's not blogging, she can be caught marketing, using social media and/or presenting at conferences around the world. Disclosure: Jen is being compensated by SAP to produce a series of articles on the innovation topics covered on this site. The opinions reflected here are her own.

Why New Technology Has An Adoption Problem

Danielle Beurteaux

When 3D printing became a practical reality, in the sense that the actual printers became more efficient, less expensive, and more accessible to the average consumer, there was an assumption that the consumer 3D printing market was going to take off. We’d all have printers at home printing…. what? Our clothes? Toys? Spare organs?

That has yet to happen. 3D printing company MakerBot just went through its second employee layoff this year, driven by a market that’s developing much slower than predicted.

That same thinking is in play with a somewhat more prosaic technology – digital wallets. Apple Pay was released this year, as was Samsung Pay. There’s also Google’s Android Pay. During an earnings call, Apple CEO Tim Cook said: “We are more confident than ever that 2015 will be the year of Apple Pay.” But that expectation has yet to be realized, at least vis-à-vis consumers.

Consumers aren’t using any of the digital wallets en masse. According to Bloomberg, payments made via mobile wallets – all of them – make up a mere 1% of retail purchases in the U.S. The reason is that consumers just don’t see a compelling reason to use them. There’s no real reward for them to change from SOP.

Both these instances highlight a problem with assumptions about mass adoption for new technology – just because it’s cool, interesting, and accessible doesn’t mean a market-worthy mass of people will use it.

Who is more likely to use mobile wallets? Emerging economies without a stable financial and banking systems. In those environments, digital payments present a more secure and quicker method for purchasing. These are the same areas where mobile adoption leapfrogged older technologies because there was a lack of telecommunications infrastructure, i.e. many never had a landline phone to begin with, and they went directly to mobile. The value-add already exists. (But there are also security issues, to which consumers are becoming more sensitive. A hack of Samsung’s U.S. subsidiary LoopPay network was uncovered five months post-hack. Although one was expert quoted as saying the hackers may not have been interested in selling consumer financial info but instead in tracking individuals.)

Here’s some interesting data and a good point made: mobile payments are most popular in situations where the buyer already has his or her phone in hand and the transaction is made even quicker than swiping plastic. For example, purchases made for London Transit rides are responsible for a good portion of the U.K.’s mobile payments.

Mass technology adoption is no longer driven simply by the release of a new product. There are too many products released constantly now, the market is too diverse, and the products often lack a true raison d’être.

Learn more about how creative and innovative companies are finding their customers. Read Compelling Shopping Moments: 4 Creative Ways Stores Connect With Their Customers.

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Mobile Marketing Continues To Explode

Daniel Newman

If your brand isn’t among those planning a significant spend on mobile marketing in 2016, you need to stop treating it like a fad and step up to meet your competition. Usage statistics show that today people live and work while on the move, and the astronomical rise of mobile ad spending proves it.

According to eMarketer, ad spending experienced triple-digit growth in 2013 and 2014. While it’s slowed in 2015, don’t let that fool you: Mobile ad spending was $19.2 billion in 2013, and eMarketer’s forecast for next year is $101.37 billion—51 percent of the digital market.

  1. Marketers follow consumer behavior, and consumers rely on their mobile devices. The latest findings from show that two-third of Americans are now smartphone owners. Around the world, there are two billion smartphone users and, particularly in developing regions, eMarketer notes “many consumers are accessing the internet mobile-first and mobile-only.”
  2. The number of mobile users has already surpassed the number of desktop users, as has the number of hours people spend on mobile Internet use, and business practices are changing as a result. Even Google has taken notice; earlier this year the search giant rolled out what many referred to as “Mobilegeddon”—an algorithm update that prioritizes mobile-optimized sites.

The implications are crystal clear: To ignore mobile is to ignore your customers. If your customers can’t connect with you via mobile—whether through an ad, social, or an optimized web experience—they’ll move to a competitor they can connect with.

Consumers prefer mobile — and so should you

Some people think mobile marketing has made things harder for marketers. In some ways, it has: It’s easy to make missteps in a constantly changing landscape.

At the same time, however, modern brands can now reach customers at any time of the day, wherever they are, as more than 90 percent of users now have a mobile device within arm’s reach 24/7. This has changed marketing, allowing brands to build better and more personalized connections with their fans.

  • With that extra nudge from Google, beating your competition and showing up in search by having a website optimized for devices of any size is essential.
  • Search engine optimization (SEO) helps people find you online; SEO integration for mobile is even more personalized, hyper local, and targeted to an individual searcher.
  • In-app advertisements put your brand in front of an engaged audience.
  • Push messages keep customers “in the know” about offers, discounts, opportunities for loyalty points, and so much more.

And don’t forget about the power of apps, whose usage takes up 85 percent of the total time consumers spend on their smartphones. Brands like Nike and Starbucks are excellent examples of how to leverage the power of being carried around in someone’s pocket.

Personal computers have never been able to offer such a targeted level of reach. We’ve come to a point where marketing without mobile isn’t really marketing at all.

Mobile marketing tools are on the upswing too

As more mobile-empowered consumers themselves from their desks to the street, the rapid rise of mobile shows no signs of slowing down. This is driving more investment into mobile marketing solutions and programs.

According to VentureBeat’s Mobile Success Landscape, mobile engagement—which includes mobile marketing automation—is second only to app analytics in terms of investment. Mobile marketing has become a universe unto itself, one that businesses are eager to measure more effectively.

Every day, mobile marketing is becoming ever more critical for businesses. Brands that fail to incorporate mobile into their ad, content, and social campaigns will be left wondering where their customers have gone.

 

For more content like this, follow Samsung Business on InsightsTwitterLinkedIn , YouTube and SlideShare

The post Mobile Marketing Continues to Explode appeared first on Millennial CEO.

photo credit: Samsung Galaxy S3 via photopin (license)

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About Daniel Newman

Daniel Newman serves as the Co-Founder and CEO of EC3, a quickly growing hosted IT and Communication service provider. Prior to this role Daniel has held several prominent leadership roles including serving as CEO of United Visual. Parent company to United Visual Systems, United Visual Productions, and United GlobalComm; a family of companies focused on Visual Communications and Audio Visual Technologies. Daniel is also widely published and active in the Social Media Community. He is the Author of Amazon Best Selling Business Book "The Millennial CEO." Daniel also Co-Founded the Global online Community 12 Most and was recognized by the Huffington Post as one of the 100 Business and Leadership Accounts to Follow on Twitter. Newman is an Adjunct Professor of Management at North Central College. He attained his undergraduate degree in Marketing at Northern Illinois University and an Executive MBA from North Central College in Naperville, IL. Newman currently resides in Aurora, Illinois with his wife (Lisa) and his two daughters (Hailey 9, Avery 5). A Chicago native all of his life, Newman is an avid golfer, a fitness fan, and a classically trained pianist

Diving Deep Into Digital Experiences

Kai Goerlich

 

Google Cardboard VR goggles cost US$8
By 2019, immersive solutions
will be adopted in 20% of enterprise businesses
By 2025, the market for immersive hardware and software technology could be $182 billion
In 2017, Lowe’s launched
Holoroom How To VR DIY clinics

From Dipping a Toe to Fully Immersed

The first wave of virtual reality (VR) and augmented reality (AR) is here,

using smartphones, glasses, and goggles to place us in the middle of 360-degree digital environments or overlay digital artifacts on the physical world. Prototypes, pilot projects, and first movers have already emerged:

  • Guiding warehouse pickers, cargo loaders, and truck drivers with AR
  • Overlaying constantly updated blueprints, measurements, and other construction data on building sites in real time with AR
  • Building 3D machine prototypes in VR for virtual testing and maintenance planning
  • Exhibiting new appliances and fixtures in a VR mockup of the customer’s home
  • Teaching medicine with AR tools that overlay diagnostics and instructions on patients’ bodies

A Vast Sea of Possibilities

Immersive technologies leapt forward in spring 2017 with the introduction of three new products:

  • Nvidia’s Project Holodeck, which generates shared photorealistic VR environments
  • A cloud-based platform for industrial AR from Lenovo New Vision AR and Wikitude
  • A workspace and headset from Meta that lets users use their hands to interact with AR artifacts

The Truly Digital Workplace

New immersive experiences won’t simply be new tools for existing tasks. They promise to create entirely new ways of working.

VR avatars that look and sound like their owners will soon be able to meet in realistic virtual meeting spaces without requiring users to leave their desks or even their homes. With enough computing power and a smart-enough AI, we could soon let VR avatars act as our proxies while we’re doing other things—and (theoretically) do it well enough that no one can tell the difference.

We’ll need a way to signal when an avatar is being human driven in real time, when it’s on autopilot, and when it’s owned by a bot.


What Is Immersion?

A completely immersive experience that’s indistinguishable from real life is impossible given the current constraints on power, throughput, and battery life.

To make current digital experiences more convincing, we’ll need interactive sensors in objects and materials, more powerful infrastructure to create realistic images, and smarter interfaces to interpret and interact with data.

When everything around us is intelligent and interactive, every environment could have an AR overlay or VR presence, with use cases ranging from gaming to firefighting.

We could see a backlash touting the superiority of the unmediated physical world—but multisensory immersive experiences that we can navigate in 360-degree space will change what we consider “real.”


Download the executive brief Diving Deep Into Digital Experiences.


Read the full article Swimming in the Immersive Digital Experience.

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Kai Goerlich

About Kai Goerlich

Kai Goerlich is the Chief Futurist at SAP Innovation Center network His specialties include Competitive Intelligence, Market Intelligence, Corporate Foresight, Trends, Futuring and ideation. Share your thoughts with Kai on Twitter @KaiGoe.heif Futu

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Jenny Dearborn: Soft Skills Will Be Essential for Future Careers

Jenny Dearborn

The Japanese culture has always shown a special reverence for its elderly. That’s why, in 1963, the government began a tradition of giving a silver dish, called a sakazuki, to each citizen who reached the age of 100 by Keiro no Hi (Respect for the Elders Day), which is celebrated on the third Monday of each September.

That first year, there were 153 recipients, according to The Japan Times. By 2016, the number had swelled to more than 65,000, and the dishes cost the already cash-strapped government more than US$2 million, Business Insider reports. Despite the country’s continued devotion to its seniors, the article continues, the government felt obliged to downgrade the finish of the dishes to silver plating to save money.

What tends to get lost in discussions about automation taking over jobs and Millennials taking over the workplace is the impact of increased longevity. In the future, people will need to be in the workforce much longer than they are today. Half of the people born in Japan today, for example, are predicted to live to 107, making their ancestors seem fragile, according to Lynda Gratton and Andrew Scott, professors at the London Business School and authors of The 100-Year Life: Living and Working in an Age of Longevity.

The End of the Three-Stage Career

Assuming that advances in healthcare continue, future generations in wealthier societies could be looking at careers lasting 65 or more years, rather than at the roughly 40 years for today’s 70-year-olds, write Gratton and Scott. The three-stage model of employment that dominates the global economy today—education, work, and retirement—will be blown out of the water.

It will be replaced by a new model in which people continually learn new skills and shed old ones. Consider that today’s most in-demand occupations and specialties did not exist 10 years ago, according to The Future of Jobs, a report from the World Economic Forum.

And the pace of change is only going to accelerate. Sixty-five percent of children entering primary school today will ultimately end up working in jobs that don’t yet exist, the report notes.

Our current educational systems are not equipped to cope with this degree of change. For example, roughly half of the subject knowledge acquired during the first year of a four-year technical degree, such as computer science, is outdated by the time students graduate, the report continues.

Skills That Transcend the Job Market

Instead of treating post-secondary education as a jumping-off point for a specific career path, we may see a switch to a shorter school career that focuses more on skills that transcend a constantly shifting job market. Today, some of these skills, such as complex problem solving and critical thinking, are taught mostly in the context of broader disciplines, such as math or the humanities.

Other competencies that will become critically important in the future are currently treated as if they come naturally or over time with maturity or experience. We receive little, if any, formal training, for example, in creativity and innovation, empathy, emotional intelligence, cross-cultural awareness, persuasion, active listening, and acceptance of change. (No wonder the self-help marketplace continues to thrive!)

The three-stage model of employment that dominates the global economy today—education, work, and retirement—will be blown out of the water.

These skills, which today are heaped together under the dismissive “soft” rubric, are going to harden up to become indispensable. They will become more important, thanks to artificial intelligence and machine learning, which will usher in an era of infinite information, rendering the concept of an expert in most of today’s job disciplines a quaint relic. As our ability to know more than those around us decreases, our need to be able to collaborate well (with both humans and machines) will help define our success in the future.

Individuals and organizations alike will have to learn how to become more flexible and ready to give up set-in-stone ideas about how businesses and careers are supposed to operate. Given the rapid advances in knowledge and attendant skills that the future will bring, we must be willing to say, repeatedly, that whatever we’ve learned to that point doesn’t apply anymore.

Careers will become more like life itself: a series of unpredictable, fluid experiences rather than a tightly scripted narrative. We need to think about the way forward and be more willing to accept change at the individual and organizational levels.

Rethink Employee Training

One way that organizations can help employees manage this shift is by rethinking training. Today, overworked and overwhelmed employees devote just 1% of their workweek to learning, according to a study by consultancy Bersin by Deloitte. Meanwhile, top business leaders such as Bill Gates and Nike founder Phil Knight spend about five hours a week reading, thinking, and experimenting, according to an article in Inc. magazine.

If organizations are to avoid high turnover costs in a world where the need for new skills is shifting constantly, they must give employees more time for learning and make training courses more relevant to the future needs of organizations and individuals, not just to their current needs.

The amount of learning required will vary by role. That’s why at SAP we’re creating learning personas for specific roles in the company and determining how many hours will be required for each. We’re also dividing up training hours into distinct topics:

  • Law: 10%. This is training required by law, such as training to prevent sexual harassment in the workplace.

  • Company: 20%. Company training includes internal policies and systems.

  • Business: 30%. Employees learn skills required for their current roles in their business units.

  • Future: 40%. This is internal, external, and employee-driven training to close critical skill gaps for jobs of the future.

In the future, we will always need to learn, grow, read, seek out knowledge and truth, and better ourselves with new skills. With the support of employers and educators, we will transform our hardwired fear of change into excitement for change.

We must be able to say to ourselves, “I’m excited to learn something new that I never thought I could do or that never seemed possible before.” D!

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