Apple hit headlines again this month after analysts predicted that it could become the first company to reach a trillion dollar market capitalization. It was driven, of course, by the white-hot success of its iPhone and iPad devices.
Indeed, with expectations now for more than 130 million iPhones sold in 2012, and more than 60 million iPads, Apple’s success speaks volumes about the popularity of mobile devices. It’s no longer just a technology story – it’s a cultural phenomenon.
At the same time, however, an equally dramatic shift is happening in business, and how businesses operate, as communications and computing power become untethered from the desktop.
In one dramatic example, SAP’s Performance Benchmarking group recently analyzed the results of companies with “high” vs “low” maturity of their Enterprise Mobility initiatives. The survey found that, among other benefits, companies that are leading the way in mobility have on average 2.4% higher customer satisfaction, and 21.5% lower customer churn. In some industries, this alone can spell the difference between winning and losing. (See the chart. To see the study or for more on SAP’s Business Performance Benchmarking, visit valuemanagement.sap.com.)