Cloud Skeptics

Lindsey Nelson

cloud computingIt is one of the biggest technology trends in 2012; and for those who are believers, Cloud will continue to be a disruptive force in business. Like anything, Cloud has its skeptics – those who don’t believe in the benefits the technology can bring.

Benefits like…

Business Agility: Cloud opens up avenues for a traditional non-IT company to become one. Take for example. Originally an online retailer offering competitive prices and really set the standard for what an online shopping experience should look like is now providing pay-as-you-go cloud computing services.

Cutting Costs: Cloud, especially a public or hybrid one, is affordable. Service providers, like Amazon, will manage the data center for you and you only pay for what you use.

Levels the Playing Field: According to a study from the Business Software Alliance, 50% of 15,000 computer users from emerging countries like Thailand and Argentina, revealed they are using cloud services. This makes it easier for smaller businesses, which are typically the bulls of the market, driving change and innovation, to move quicker and more efficiently than that of a large enterprise

There are always the cynics who…

  • Say the Security Just Isn’t There
  • Cite Data Loss
  • Fear Outages

I understand it may not be for everyone, but it still can be a powerful tool. As it is true that as the cloud’s popularity grows so will the target for malicious attacks against it. However, no single environment is safe – no matter what the technology or security you place around it.

As for the data loss, this typically occurs when organizations don’t have a DLP – data loss prevention system in place. If you’re implementing a cloud solution, make sure to either include this if you’re going for a private cloud, or for a public cloud have an open conversation with your provider.

Same deal for outage coverage. You want to make sure you know what service level agreement with your provider includes and what it doesn’t include. You need to build the mutual trust between you and the service provider to be fully confident in not only what they’ll do for you, but what their cloud is capable of.

Although these are very real reasons against cloud, I truly believe that in time these problems will be fixed. You must understand your overall environment and see if the cloud is right for you. It is a powerful tool, but power comes with responsibility. Do your homework and take your time.

Read more on Business Innovation >>


About Lindsey Nelson

Lindsey Nelson currently supports Content and Enablement at SAP. Prior to her current role, she was responsible for Thought Leadership Content Strategy and Pull Marketing Strategy at SAP.