Top 50 #CloudComputing Twitter Influencers

Jen Cohen Crompton


We are aimed at becoming an authority on business innovation and want to help you identify the top influencers so you can follow the latest trends, news and opinions of these influencers in the field of Cloud Computing.

Last week, we posted the Top 50 Big Data Twitter Influencers.We’ll be publishing more lists on analytics and enterprise mobility in the coming weeks. Here is the list of Top 50 Cloud Computing Influencers on Twitter.

Note: Cloud Computing Twitter influencers were determined based on tweeted topics, influence as measured by Klout, number of followers, and number of tweets. Below are the “top” influencers at this time based on the combination of factors.

@DavidLinthicum – David Linthicum
Cloud computing and SOA expert, CTO, blogger, speaker, and thought leader. Founder Blue Mountain Labs. – Reston, VA ·
Klout – 53

@Cloudbook – Cloudbook
Telling The Cloud Computing Story –
Klout – 39

@SamCharrington – Sam Charrington
Cloud computing, PaaS and Big Data blogger, strategist and analyst. Entrepreneur. Advisor. Too many interests, too little time. – St. Louis, MO ·
Klout – 36

@ruv – Reuven Cohen
Dad, Provocateur, Blogger, SVP @Virtustream, Former Founder @Enomaly @SpotCloud, Co-creator @CloudCamp & Co-host of @DigitalNibbles Podcast sponsored by @Intel – Toronto · http://RUV.net
Klout – 57

@RandyBias – Randy Bias
CTO & Co-Founder – Cloudscaling, cloud computing, social nets, infrastructure, ZFS, ruby, UI design, mobile, poker, & general goodness – Stratospheric ·
Klout – 55

@JamesUrquhart – James Urquhart
Father, husband, technologist, contributor to GigaOM/cloud, former author: The Wisdom of Clouds (CNET), cloud SME. VP of Product Strategy at enStratus. – iPhone: 37.761204,-122.228493 ·
Klout – 54

@TheCloudNetwork – Gary E. Smith
Klout – 53

@SamJ – Sam Johnson
Random rants about tech stuff (Cloud Computing, Security, Open Source, etc.). Protip: Don’t assume these are anyone’s thoughts but my own. – Australia, Europe, USA ·
Klout – 58

@Cloud_Comp_News – Cloud Computing News
Cloud computing news, security, apps, enterprise 2.0, Gov IT, SaaS, PaaS, infrastructure, CIO, cloud computing trends, cloud paradigm, virtualization, CRM – London, Silcon Valley ·
Klout – 40

@CloudTweaks – Cloud Tweaks
The Cloud Computing Authority. News & Analysis from some of the best cloud computing industry experts..#cloud – International ·
Klout – 54

@Dana_Gardner – Dana Gardner
Gardner is a creative thought leader on enterprise software, SOA, cloud-based strategies, and IT transformation. He is a prolific blogger and podcaster. – Gilford, NH ·
Klout – 45

@TheCloudAholic – Cloudaholic
New Expert Discussion Forum Covering Big Data, Cloud Computing and Virtualization. #cloud #bigdata #virtualization – International ·
Klout – N/A

@PhilWW – Phil Wainewright
web cloud SaaS expert, blogger, LibDem, dad – London, UK
Klout – 37

@tombitt – Thomas Bittman
Gartner VP and analyst, cloud computing and virtualization, and whatever else I think about Connecticut, USA ·
Klout – 27

@CloudAve – Cloud Ave
Cloud Computing, Software-as-a-Service, Business, Entrepreneurship, by @zolierdos, @krishnan and many others – The World ·
Klout – 44

@DonDodge – Don Dodge
Start-up guy; Forte, AltaVista, Napster, Bowstreet, Groove, Microsoft, Google – Boston/Silicon Valley ·
Klout – 49

@smarx – Steve Marx
programmer, entrepreneur, and Chief Windows Azure Architect for Aditi Bellevue, WA ·
Klout – 47

@timbarker – Tim Barker
CMO at DataSift, the Social Data Platform company. Previously Salesforce VP, EMEA Marketing. Like = social marketing, cloud computing, big data. startups ·
Klout – 42

@jeffbarr – Jeff Barr
Amazon Web Services Evangelist, Blogger, Father of 5. Author. MCDM Cohort 10.
Sammamish, Washington, USA ·
Klout – 57

@Werner – Werner Vogels
CTO @ Seattle, WA ·
Klout – 59

@VanessaAlvarez1 – Vanessa Alvarez
Analyst w/Forrester, I enjoy long walks at techshows, candlelit presos and whispered numbers in my ear…pursuing a private pilot license – Boston ·
Klout – 56

@krishnan – Krishnan Subramanian
Principal Analyst, Rishidot Research LLC. Editor, RTs != Endorsement. Seattle ·
Klout – N/A

@utollwi – William Toll
Marketing Executive – Web Hosting Pro – Love Cloud Computing – ISVs – SaaS – SMBs – SCRM – Web 2.0 – Mobile – Gadgets. Curation & Posts by me, not @Yottaa – Boston, MA ·
Klout – 49

@martenmickos – Mårten Mickos
CEO of Formerly CEO of MySQL. Finn in Silicon Valley (mgm at Los Altos, CA
Klout – 51

@Beaker – Christofer Hoff
Fitness Culturist (P90X, X+, Insanity, TRX & Brazilian Jiu Jitsu Fanatic.) Technosopher. Cloud & Virtualization (Security) Dude. I work at Juniper Networks. [Now officially] San Jose, CA ·
Klout – 60

@HighTechDad – Michael Sheehan
Prof: GoGrid Tech Evangelist (Cloud Computing) Pers: Technology/Gadget Analyst, Reviewer & Writer, Vlogger, Podcaster, Strategist, Dad of 3 girls & Husband.
San Francisco ·
Klout – 47

@Knieriemen – Greg Knieriemen
Enterprise tech evangelist focusing on Virtualization and Storage – VP, Chi Corp, My opinions are my own. Co-host of Speaking in Tech Podcast – Cleveland, OH ·
Klout – 53

@ZoliErdos – Zoli Erdos
Editor / Publisher, CloudAve & Enterprise Irregulars. Startup Advisor. Former life: SAP, Deloitte, IBM – San Francisco Bay Area ·
Klout – 47

@GeorgeReese – George Reese
I’ve kissed mermaids, rode the el nino, walked the sand with the crustaceans, could find my way to Mariana. (CTO of @enStratus, O’Reilly Cloud Author) – Minneapolis, MN ·
Klout – 57

@simon – Simone Brunozzi
Technology Evangelist, Amazon Web Services APAC. simone @ – – somewhere in Asia
Klout – 59

@JoeBaguley – Joe Baguley
Chief Cloud Technologist, EMEA – VMware : Virtualization, Cloud, IAM, Datacenters, BCS, Energy, Science, Photography, Shooting, Fireworks, Cars & Gadgets! = Marlow ·
Klout – 54

@DDubie – Denise Dubie
New Media Principal at @CAInc, editor/writer/techie focused on IT mgmt, automation, service assurance @CAsvcAssur & more; former Network World (IDG) reporter. – North of Boston, MA ·
Klout – 53

@jg21 – Jeremy Geelan
Trying to help the Cloud be all it can…for business and for individuals. ·
Klout – 46

@rodtrent – Rod Trent
CEO,, Inc.; Missionary to China; Marketing Magic Man. Ohio ·
Klout – 54

@monkchips – James Governor
Co-founder of RedMonk, something like a firehose – tech and everything else in 140 char bursts. Developers, Developers, Developers. London ·
Klout – 59

@SFoskett – Stephen Foskett
Just some guy talking about data storage, virtualization, the business of IT and whatever else I feel like saying. My tweets are – USA ·
Klout – 57

@raesmaa – Riitta Raesmaa
Entrepreneur. Interested in Social Business Design, Cloud, SaaS, Serendipity & Trust, Innovation, Sustainability, ITSM, Design, Books. OH-LCH. – Helsinki, Finland ·
Klout – 63

@Kevin_Jackson – Kevin Jackson
Cloud Musings author and IT strategist – Virginia, USA ·
Klout – 45

@Fountnhead – Ken Oestreich
Cloud and IT Transformation at EMC. Prev Sun, Cassatt, Egenera. EE by training, wanabe physicist. Husband to @monicafo +2 munchkins. Opinions herein my own. – SF Bay Area ·
Klout – 43

@AndiMann – Andi Mann
Enterprise technologist in virtualization, cloud, data center, ops. VP w/ CA Technologies. Author, traveler, cyclist, b’baller, photographer, cook, skier – Boulder, Colorado ·
Klout – 51

@jhurwitz – Judith Hurwitz
author, software industry thought leader, consultant, industry analyst focused on cloud,big data, analytics,+ focusing on customer experience and outcomes – ÜT: 37.780265,-122.407104 ·
Klout – 45

@gevaperry – Geva Perry
I help SaaS and cloud companies – Tiburon, CA ·
Klout – 42

@justinpirie – Justin Pirie
SaaS & Cloud Speaker and Blogger, Cloud Strategist at Mimecast- these views are my own and do not necessarily represent Mimecast – London / San Francisco ·
Klout – 42

– Greg Ness
Networking, security, virtualization, cloud computing, data centers – San Jose, CA ·
Klout – 36

@PaulMiller – Paul Miller
Cloud Computing/ Big Data/ Open Data/ Linked Data/ Semantic Web Consultancy & Analysis. Podcasts with tech execs. Analyst at GigaOM Pro, etc. – Beverley, East Yorkshire, UK ·
Klout – 48

@cxi – Christopher Kusek
Global Virtualization Lead at EMC; Technology Evangelist, vExpert, CISSP, MCT, EMCCA, Cloud, Ninja, Vegan (Contact: M:630.362.1320 – ) – Chicago ·
Klout – 57

@miriamtuerk – Miriam Tuerk
Entrepreneur with a love of Technology specifically Open Source, Cloud and SaaS – Toronto, Canada ·
Klout – 22

@FinbarrMcCarthy – Finbarr McCarthy
Web 2.0, Cloud Computing, Web Strategy, Strategic Thinking, Innovation. – Cork, Ireland ·
Klout – 32

@khazret_sapenov – Khazret Sapenov
Cloud Computing Veteran and Applied Mathematician – Toronto, Canada ·
Klout – 25

@CloudSlam – Cloud Slam Cloud Computing Conference
Cloud Slam’12® May 30 – June 1 2012. Coveted #CloudComputing Conference Produced by @Cloudcor®; Updated by Kevin Grant #CS12 #CloudSlam – San Francisco and In the Cloud ·
Klout – 43

@MaureenOGara – Maureen O’Gara
Maureen, the most read technology reporter for the past two decades, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. – Long Island, New York ·
Klout – 42

Disclosure: I am being compensated by SAP to produce a series of posts on the innovation topics covered on this site. The opinions reflected here are my own.


About Jen Cohen Crompton

Jen Cohen Crompton is a SAP Blogging Correspondent reporting on big data, cloud computing, enterprise mobility, analytics, sports and tech, and anything else innovation-related. When she's not blogging, she can be caught marketing, using social media and/or presenting at conferences around the world. Disclosure: Jen is being compensated by SAP to produce a series of articles on the innovation topics covered on this site. The opinions reflected here are her own.

Innovation Without Boundaries: Why The Cloud Matters

Michael Haws

Is it possible to innovate without boundaries?

Of course – if you are using the cloud. An actual cloud doesn’t have any boundaries. It’s fluid. But more important, it can provide the much-needed precipitation that brings nature to life. So it is with cloud technology – but it’s your ideas that can grow and transform your business.USA --- Clouds, Heaven --- Image by © Ocean/Corbis

Running your business in the cloud is no longer just a consideration during a typical use-case exercise. Business executives are now faced with making decisions on solutions that go beyond previous limitations with cloud computing. Selecting the latest tools to address a business process gap is now less about features and more about functionality.

It doesn’t matter whether your organization is experienced with cloud solutions or new to the concept. Cloud technology is quickly becoming a core part of addressing the needs of a growing business.

5 considerations when planning your journey to the cloud

How can your organization define its successful path to the cloud? Here are five things you should consider when investigating whether a move to the cloud is right for you.

1. Understanding the cloud is great, but putting it into action is another thing.

For most CIOs, putting a cloud strategy on paper is new territory. Cloud computing is taking on new realms: Pure managed services to software-as-a-service (SaaS). Just as legacy computing had different flavors, so does cloud technology.

2. There is more than one way to innovate in the cloud.

Alignment with an open cloud reference architecture can help your CIO deliver on the promises of the cloud while using a stair-step approach to cloud adoption – from on-premise to hybrid to full cloud computing. Some companies find their own path by constantly reevaluating their needs and shifting their focus when necessary – making the move from running a data center to delivering real value to stakeholders, for example.

3. The cloud can help accelerate processes and lower cost.

By recognizing unprecedented growth, your organization can embark on a path to significant transformation that powers greater agility and competitiveness. Choose a solution set that best meets your needs, and implement and support it moving forward. By leveraging the cloud to support the chosen solution, ongoing maintenance, training, and system issues becomes the cloud provider’s responsibility. And for you, this offers the freedom to focus on the core business.

4. You can lock down your infrastructure and ensure more efficient processes.

Do you use a traditional reporting engine against a large relational database to generate a sequential batched report to close your books at quarter’s end? If so, you’re not alone. Sure, a new solution with new technology may be an obvious improvement. But how valuable to your board will you become when you reduce the financial closing process by 1–3 days? That’s the beauty of the cloud: You can accelerate the deployment of your chosen solution and realize ROI quickly – even before the next full reporting period.

5. The cloud opens the door to new opportunity in a secure environment.

For many companies, moving to the cloud may seem impossible due to the time and effort needed to train workers and hire resources with the right skill sets. Plus, if you are a startup in a rural location, it may not be as easy to attract the right talent as it is for your Silicon Valley counterparts. The cloud allows your business to secure your infrastructure as well as recruit and onboard those hard-to-find resources by applying a managed services contract to run your cloud model

The cloud means many things to different people. What’s your path?

With SAP HANA Enterprise Cloud service, you can navigate the best path to building, running, and operating your own cloud when running critical business processes. Find out how SAP HANA Enterprise Cloud can deliver the speed and resources necessary to quickly validate and realize solid ROI.

Check out the video below or visit us at

Connect with us on Twitter: @SAPServices


Michael Haws

About Michael Haws

Michael Haws is the Vice President of HANA Enterprise Cloud at SAP. His specialties include Enterprise Resource Planning Software & Services, Onshore, Nearshore, Offshore--Application, Infrastructure and Business Process Outsourcing.


Consumers And Providers: Two Halves Of The Hybrid Cloud Equation

Marty McCormick

Long gone are the days of CIOs and IT managers freely spending money to move their 02 Jun 2012 --- Young creatives having lunch and conversation. --- Image by © Hero/Corbisexisting systems to the cloud without any real business justification just to be part of the latest hype. As cloud deployments are becoming more prevalent, IT leaders are now tasked with proving the tangible benefits of adopting a cloud strategy from an operational, efficiency, and cost perspective. At the same time, they must balance their end users’ increasing demand for access to more data from an ever-expanding list of public cloud sources.

Lately, public cloud systems have become part of IT landscapes both in the form of multi-tenant systems, such as software-as-a-service (SaaS) offerings and data consumption applications such as Twitter. Along with the integration of applications and data outside of the corporate domain, new architectures have been spawned, requiring real-time and seamless integration points.  As shown in the figure below, these hybrid clouds – loosely defined as the integration of data from systems in both public and private clouds in a unified fashion – are the foundation of this new IT architecture.


Not only has the hybrid cloud changed a company’s approach to deploying new software, but it has also changed the way software is developed and sold from a provider’s perspective.

The provider perspective: Unifying development and operations

Thanks to the hybrid cloud approach, system administrators and developers are sitting side by side in an agile development model known as Development and Operations (DevOps). By increasing collaboration, communication, innovation, and problem resolution, development teams can closely collaborate with system administrators and provide a continuous feedback loop of both sides of the agile methodology.

For example, operations teams can provide feedback on reported software bugs, software support issues, and new feature requests to development teams in real time. Likewise, development teams develop and test new applications with support and maintainability as a key pillar in design.
After seeing the advantages realized by cloud providers that have embraced this approach long ago, other companies that have traditionally separated these two areas are now adopting the DevOps model.

The consumer perspective: Moving to the cloud on its own terms

From the standpoint of the corporate consumer, hybrid cloud deployments bring a number of advantages to an IT organization. Specifically, the hybrid approach allows companies to move some application functionality to the cloud at their own pace.
Many applications naturally lend themselves to public cloud domains given their application and data requirements. For most companies, HR, indirect procurement, travel, and CRM systems are the first to be deployed in a public cloud. This approach eliminates the requirement for building and operating these applications in house while allowing IT areas to take advantage of new features and technologies much faster.

However, there is one challenge consumers need to overcome: The lack of capabilities needed to extend these applications and meet business requirements when the standard offering is often insufficient. Unfortunately, this tempts organizations to create extensive custom applications that replicate information across a variety of systems to meet end user requirements. This development work can offset the cost benefits of the initial cloud application, especially when you consider the upgrades and support required to maintain the application.

What this all means to everyone involved in the hybrid cloud

Given these two perspectives, on-premise software providers are transforming themselves so they can meet the ever-evolving demands of today’s information consumer. In particular, they are preparing for these unique challenges facing customers and creating a smooth journey to a hybrid cloud.

Take SAP, for example. By adopting a DevOps model to break down a huge internal barrier and allowing tighter collaboration, the company has delivered a simpler approach to hybrid cloud deployments through the SAP HANA Cloud Platform for extending applications and SAP HANA Enterprise Cloud for hosting solutions.

Find out how these two innovations can help you implement a robust and secure hybrid cloud solution:
SAP HANA Cloud Platform
SAP HANA Enterprise Cloud


Marty McCormick

About Marty McCormick

Marty McCormick is the Lead Technical Architect, Managed Cloud Delivery, at SAP. He is experienced in a wide range of SAP solutions, including SAP Netweaver SAP Portal, SAP CRM, SAP SRM, SAP MDM, SAP BI, and SAP ERP.

Running Future Cities on Blockchain

Dan Wellers , Raimund Gross and Ulrich Scholl

Building on the Blockchain Framework

Some experts say these seemingly far-future speculations about the possibilities of combining technologies using blockchain are actually both inevitable and imminent:

Democratizing design and manufacturing by enabling individuals and small businesses to buy, sell, share, and digitally remix products affordably while protecting intellectual property rights.
Decentralizing warehousing and logistics by combining autonomous vehicles, 3D printers, and smart contracts to optimize delivery of products and materials, and even to create them on site as needed.
Distributing commerce by mixing virtual reality, 3D scanning and printing, self-driving vehicles, and artificial intelligence into immersive, personalized, on-demand shopping experiences that still protect buyers’ personal and proprietary data.

The City of the Future

Imagine that every agency, building, office, residence, and piece of infrastructure has an entry on a blockchain used as a city’s digital ledger. This “digital twin” could transform the delivery of city services.

For example:

  • Property owners could easily monetize assets by renting rooms, selling solar power back to the grid, and more.
  • Utilities could use customer data and AIs to make energy-saving recommendations, and smart contracts to automatically adjust power usage for greater efficiency.
  • Embedded sensors could sense problems (like a water main break) and alert an AI to send a technician with the right parts, tools, and training.
  • Autonomous vehicles could route themselves to open parking spaces or charging stations, and pay for services safely and automatically.
  • Cities could improve traffic monitoring and routing, saving commuters’ time and fuel while increasing productivity.

Every interaction would be transparent and verifiable, providing more data to analyze for future improvements.

Welcome to the Next Industrial Revolution

When exponential technologies intersect and combine, transformation happens on a massive scale. It’s time to start thinking through outcomes in a disciplined, proactive way to prepare for a future we’re only just beginning to imagine.

Download the executive brief Running Future Cities on Blockchain.

Read the full article Pulling Cities Into The Future With Blockchain


About Dan Wellers

Dan Wellers is founder and leader of Digital Futures at SAP, a strategic insights and thought leadership discipline that explores how digital technologies drive exponential change in business and society.

Raimund Gross

About Raimund Gross

Raimund Gross is a solution architect and futurist at SAP Innovation Center Network, where he evaluates emerging technologies and trends to address the challenges of businesses arising from digitization. He is currently evaluating the impact of blockchain for SAP and our enterprise customers.

Ulrich Scholl

About Ulrich Scholl

Ulrich Scholl is Vice President of Industry Cloud and Custom Development at SAP. In this role, Ulrich discovers and implements best practices to help further the understanding and adoption of the SAP portfolio of industry cloud innovations.


4 Traits Set Digital Leaders Apart From 97% Of The Competition

Vivek Bapat

Like the classic parable of the blind man and the elephant, it seems everyone has a unique take on digital transformation. Some equate digital transformation with emerging technologies, placing their bets on as the Internet of Things, machine learning, and artificial intelligence. Others see it as a way to increase efficiencies and change business processes to accelerate product to market. Some others think of it is a means of strategic differentiation, innovating new business models for serving and engaging their customers. Despite the range of viewpoints, many businesses are still challenged with pragmatically evolving digital in ways that are meaningful, industry-disruptive, and market-leading.

According to a recent study of more than 3,000 senior executives across 17 countries and regions, only a paltry three percent of businesses worldwide have successfully completed enterprise-wide digital transformation initiatives, even though 84% of C-level executives ranks such efforts as “critically important” to the fundamental sustenance of their business.

The most comprehensive global study of its kind, the SAP Center for Business Insight report “SAP Digital Transformation Executive Study: 4 Ways Leaders Set Themselves Apart,” in collaboration with Oxford Economics, identified the challenges, opportunities, value, and key technologies driving digital transformation. The findings specifically analyzed the performance of “digital leaders” – those who are connecting people, things, and businesses more intelligently, more effectively, and creating punctuated change faster than their less advanced rivals.

After analyzing the data, it was eye-opening to see that only three percent of companies (top 100) are successfully realizing their full potential through digital transformation. However, even more remarkable was that these leaders have four fundamental traits in common, regardless of their region of operation, their size, their organizational structure, or their industry.

We distilled these traits in the hope that others in the early stages of transformation or that are still struggling to find their bearings can embrace these principles in order to succeed. Ultimately I see these leaders as true ambidextrous organizations, managing evolutionary and revolutionary change simultaneously, willing to embrace innovation – not just on the edges of their business, but firmly into their core.

Here are the four traits that set these leaders apart from the rest:

Trait #1: They see digital transformation as truly transformational

An overwhelming majority (96%) of digital leaders view digital transformation as a core business goal that requires a unified digital mindset across the entire enterprise. But instead of allowing individual functions to change at their own pace, digital leaders prefer to evolve the organization to help ensure the success of their digital strategies.

The study found that 56% of these businesses regularly shift their organizational structure, which includes processes, partners, suppliers, and customers, compared to 10% of remaining companies. Plus, 70% actively bring lines of business together through cross-functional processes and technologies.

By creating a firm foundation for transformation, digital leaders are further widening the gap between themselves and their less advanced competitors as they innovate business models that can mitigate emerging risks and seize new opportunities quickly.

Trait #2: They focus on transforming customer-facing functions first

Although most companies believe technology, the pace of change, and growing global competition are the key global trends that will affect everything for years to come, digital leaders are expanding their frame of mind to consider the influence of customer empowerment. Executives who build a momentum of breakthrough innovation and industry transformation are the ones that are moving beyond the high stakes of the market to the activation of complete, end-to-end customer experiences.

In fact, 92% of digital leaders have established sophisticated digital transformation strategies and processes to drive transformational change in customer satisfaction and engagement, compared to 22% of their less mature counterparts. As a result, 70% have realized significant or transformational value from these efforts.

Trait #3: They create a virtuous cycle of digital talent

There’s little doubt that the competition for qualified talent is fierce. But for nearly three-quarters of companies that demonstrate digital-transformation leadership, it is easier to attract and retain talent because they are five times more likely to leverage digitization to change their talent management efforts.

The impact of their efforts goes beyond empowering recruiters to identify best-fit candidates, highlight risk factors and hiring errors, and predict long-term talent needs. Nearly half (48%) of digital leaders understand that they must invest heavily in the development of digital skills and technology to drive revenue, retain productive employees, and create new roles to keep up with their digital maturity over the next two years, compared to 30% of all surveyed executives.

Trait #4: They invest in next-generation technology using a bimodal architecture

A couple years ago, Peter Sondergaard, senior vice president at Gartner and global head of research, observed that “CIOs can’t transform their old IT organization into a digital startup, but they can turn it into a bi-modal IT organization. Forty-five percent of CIOs state they currently have a fast mode of operation, and we predict that 75% of IT organizations will be bimodal in some way by 2017.”

Based on the results of the SAP Center for Business Insight study, Sondergaard’s prediction was spot on. As digital leaders dive into advanced technologies, 72% are using a digital twin of the conventional IT organization to operate efficiently without disruption while refining innovative scenarios to resolve business challenges and integrate them to stay ahead of the competition. Unfortunately, only 30% of less advanced businesses embrace this view.

Working within this bimodal architecture is emboldening digital leaders to take on incredibly progressive technology. For example, the study found that 50% of these firms are using artificial intelligence and machine learning, compared to seven percent of all respondents. They are also leading the adoption curve of Big Data solutions and analytics (94% vs. 60%) and the Internet of Things (76% vs. 52%).

Digital leadership is a practice of balance, not pure digitization

Most executives understand that digital transformation is a critical driver of revenue growth, profitability, and business expansion. However, as digital leaders are proving, digital strategies must deliver a balance of organizational flexibility, forward-looking technology adoption, and bold change. And clearly, this approach is paying dividends for them. They are growing market share, increasing customer satisfaction, improving employee engagement, and, perhaps more important, achieving more profitability than ever before.

For any company looking to catch up to digital leaders, the conversation around digital transformation needs to change immediately to combat three deadly sins: Stop investing in one-off, isolated projects hidden in a single organization. Stop viewing IT as an enabler instead of a strategic partner. Stop walling off the rest of the business from siloed digital successes.

As our study shows, companies that treat their digital transformation as an all-encompassing, all-sharing, and all-knowing business imperative will be the ones that disrupt the competitive landscape and stay ahead of a constantly evolving economy.

Follow me on twitter @vivek_bapat 

For more insight on digital leaders, check out the SAP Center for Business Insight report, conducted in collaboration with Oxford Economics,SAP Digital Transformation Executive Study: 4 Ways Leaders Set Themselves Apart.”


About Vivek Bapat

Vivek Bapat is the Senior Vice President, Global Head of Marketing Strategy and Thought Leadership, at SAP. He leads SAP's Global Marketing Strategy, Messaging, Positioning and related Thought Leadership initiatives.