How are companies using big data analytics?
“The technology now allows us to ingest data into our analytic ecosystems that we could never do before,” said Nancy. She also shared two ways companies are using it:
- To enhance their already existing analytics and data sets. Nancy gave the example of sentiment analysis. It provides valuable and brutally honest insight into what people are actually saying about your company and product.
- They’re taking a look at what they can do with data they have never had before. Knowledge on customer purchasing behavior helps organizations know when they should promote and when they should focus on selling.
What are the hot areas?
Gregory from KDNuggets shared his top hot areas where big data will be the biggest:
- Mobile data, from phones, tablets and cars
- M2M and sensor data
- Social Networks
- Industries: energy and utilities, healthcare, and HR
So what are their predictions for this year?
David Jonker: A number of vendors, if they haven’t already, will start to focus on in-memory technology. “In-memory is a core element to big data moving forward, not the only element, but a big one.”
Gregory Piatetsky: We should see more successes from learning applied to big data and a decline of the big data buzzword to be replaced by “smart data”.
Nancy Kopp-Hensley: We will spend a majority of our time in 2013 talking and planning on how to make the systems more consumable and simpler. We will look at the capabilities of data warehousing, like system management, do not currently exist so vendors will focus on how to create them for big data.Comments