2 More Big Data V’s — Value And Veracity

Patricia Saporito

A lot has been written on the 3 V’s of Big Data – Volume, Variety, and Velocity. Yet there are two more equally, and perhaps even more important, attributes to consider – Value (business value to be derived) and Veracity (the quality and understandability of the data).


Value starts and ends with the business use case. The business must define the analytic application of the data and its potential associated value to the business. Use cases man searching for value in Big Data attributesare important both to define initial “Big Data” pilot justification and to build a road map for transformation.

This value is critical in the initial business case to establish your environment and to sustain ongoing investments. After project implementation, you also should document and socialize the realized value. This validates the investment return on investment (ROI) and promotes future funding.

Yet many companies struggle with defining effective Big Data use cases. Business users need to think about how the unique characteristics of Big Data (real time, sentiment, predictive, and mobility) are factors that can transform their business processes from a strategic view in revenue, reputation, and customer engagement.

Strong use cases include revenue generation related ones such as pricing, or revenue leakage ones such as fraud, which require real time analytics. Reputation and brand value are greatly influenced and even driven by customer and partner sentiment. Customer acquisition, retention, and growth all rely heavily on predictive modeling and are greatly enhanced by new Big Data characteristics. Mobility is not only important for customers who shop and buy in real time, but it also enables your partners, sales, and service staff to detect and diffuse issues before they impact customer satisfaction and retention.

To be sure, there are many valid Big Data use cases for expense reduction, but the ones that will bring most value your business are on the revenue side.


Veracity isn’t just about data quality, it’s about data understandability. Data governance initiatives have little sex appeal and most data stewards already have a primary job role. Too many users are waiting for data nirvana—perfectly clean data.

Start using the data you have today, document its source and intended use and any “nuances,” make the metadata and definitions visible not just to developers but to the business. Make sure that your data dictionary tool has a user-friendly end-user interface.

As users begin to use the data, they become truly engaged and more willing to invest in efforts to clean up data—ideally at the source. Through increased use they’ll also identify needs for additional data, either defining requirements to add to internal source systems or identifying needs from partner or public third party data.

So as you’re plotting your Big Data road map, be sure to expand your vision to include both Value and Veracity.


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How To Build Your Network Without Burning Out

Judy Martin

The unthinkable happened during the first week in January.

burned out employeeTalentCulture CEO Meghan M. Biro had gone missing. She hadn’t returned a tweet from me for more than three days. Unheard of, I tell you.

Naturally, I was concerned about her well-being. I actually considered contacting Boston area hospitals. But instead, I did what any good friend would do. Resorting to an antiquated strategy, I picked up the phone and called her.

“Seriously Judy, I’m taking a break. I don’t want to burn out,” Meghan told me.

“What? A break from your BFF?” I almost blurted. Then, a calm washed over me, and instead I said, “Good for you.”

This sparked a conversation about how busy professionals like us can continue growing and navigating our social networks without compromising our stress levels. Connection and communication have taken on new importance in today’s 24/7 world of work. Those who manage the energy and minimize the stress are able to stay ahead of the competition, and sustain high performance. But it’s not easy.

Everyone manages a social network differently. It’s an intimate and personal process. We all have close connections with whom we can exchange ideas and openly vent. That’s typically not a burden on our time and attention. But in this era of digital exuberance, our social circles are growing rapidly. We need to find the signal in our niche, while filtering out the noise of a much broader network. Keeping pace requires a strategy.

8 tips to reduce stress in the face of digital exuberance

1) Schedule social sessions: Timing is everything. And quality time counts. When does your network naturally buzz with activity? If you’re a rock star, you might be inclined to check Twitter in the late evening, but if you’re into talent management and business news like me, you’re probably trolling Twitter from 7-8 a.m. Instead of trying to pay attention 24/7, pick one or two intervals each a day to dip into the stream. Don’t just “fly by” with retweets — really dive in and engage in conversations that build relationships. But when your scheduled time is up, move on. Eventually, you’ll adjust to an established rhythm, and so will those in your inner circles.

2) Take breathing breaks: Twitter and Facebook interactions can become surprisingly intense. Periodically, take 5 minutes to literally sit back and just follow your breath. Close your eyes, or look away from the screen. Simply being aware of how you are breathing helps regulate cortisol, the “stress-producing” hormone. Count as you inhale – one, two, three. Then hold your breath for several seconds, and exhale to the count of three. Better managing stress “in the moment” gives you more energy later, when you may need to tap into your reserves.

3) Stand up and stretch: Once in a while just walk away. Yes, leave the computer behind. This is important to get blood circulating in your body, which delivers more oxygen to your brain. If you prefer not to stand, push your chair away from the desk. Inhale and raise your arms above your head, clasping your hands in a “steeple” position. Look up and gaze at your hands for several moments. Then exhale slowly while your hands float gradually back down to your sides. You’ll feel refreshed and ready to shift back into business gear.

4) Hum with purpose: That’s right — make noise. Humming actually calms the mind and body. It’s an ancient yogic technique that helps focus attention prior to meditation. The sound reverberates in your skull, and helps your brain rewire your attention. Here’s how: Plug your ears with your fingers and inhale deeply. Pause. Then as you exhale, hum for the reminder of the “out breath.” Repeat two more times. If you feel dizzy, stop. But ideally, it will help release tension and help you focus.

5) Let filtering tools work for you: Sometimes we need to look beyond human behavior for help. If we opened every link that came our way we’d never sleep. Aggregation tools help consolidate and organize the chaos — news sources, blog posts, and other information sources of interest. I’ve set up Google alerts to deliver breaking news on keywords that matter most to me. For less critical topics, I receive news feeds once a week. You can use Hootsuite, Buffer Tweetdeck and Aggregation tools and dashboards to identify relevant content and create a delivery schedule that works for you.

6) Harness hashtags: Hashtags are the fastest way to share and find relevant information on Twitter. For example, professionals who participate in the TalentCulture community share HR and business leadership knowledge by adding the #TChat hashtag to their tweets. At any moment, anyone can search for #TChat, to see the community’s latest tweets. It’s like round-the-clock access to the most popular human resources conversation on the planet. If you follow a hashtag like #TChat in your Twitter dashboard, you’ll quickly and easily find helpful peers, ideas and advice. Also, when you schedule Twitter posts, be sure to add hashtags that reflect your area of expertise. Your posts will reach people in your niche, even when you’re offline.

7) Leverage human relationships: Sometimes, all of us need to unplug for several days or more. When you do, plan ahead. Just because you’ll be off the grid doesn’t mean your networking must come to a standstill. Reach out to several people in your immediate network. Let them know that you’re taking a break, and ask for a little extra support in sharing your work on Twitter, Facebook, LinkedIn — wherever you’re most active. You can even form ongoing support alliances and develop common “social back-up” guidelines. Just remember, you’re not alone.

8) Create a FOMO free zone: Perhaps the most important advice I can offer is to honor your social self. Competitive pressure shouldn’t drive your social brand development. Don’t let yourself become obsessed with how other people behave on social channels, or about whether volume or frequency of their activity trumps your own efforts. Whatever your message is, you’ll succeed when you deliver it through your own lens, with your own voice, to an audience that is naturally interested in you. Forget #FOMO (Fear of Missing Out)!

Of course, even with healthy habits, it often feels like we’re networking at the speed of light. But hopefully these tips help you slow the pace a bit, focus on what matters, and generate more energy to fuel your social success.

Do you have tips for reducing stress and improving productivity in the age of social networking? What techniques and tools work for you? Share your ideas in the comments below.

(Editor’s Note: To discuss World of Work topics like this with the TalentCulture community, join our online #TChat Events each Wednesday, from 6:30-8pm ET. Everyone is welcome at events, or join our ongoing Twitter conversation anytime. Learn more…)

Image Credit: Pixabay

The post How to Build Your Network Without Burning Out appeared first on TalentCulture – World of Work.


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Looking For Free Mobile Data

Diarmuid Mallon

Under the Christmas tree I discovered Father Christmas had left me a shiny new PS accesses free mobile data

I’d been only expecting the Wi-Fi model, Sony Santa’s elves had very kindly upgraded bundle to include the 3G model. Whilst I don’t really need the 3G connection, like many other devices (iPad being a great example) it has assisted GPS (A-GPS) which means without a SIM in the device, you don’t get the location services.

So I’d really like to play with this feature, but not so much that I’d sign-up for a new SIM-only plan.

If only I could get my mobile service for free.

Well of course, as I always say, nothing is new and in this case I’m not the only person who has looked for a free mobile service. There have been a number of free services launched over the years, with advertising ‘paying’ for the service.

There are two approaches to combining advertising and the wealth of consumer data available from mobile operators. One is to force people to watch ads. The other is to look at what people do, and sell that knowledge to advertisers who hopefully use it to promote something interesting.

Following the first option, Blyk UK required customers to watch ads in order to earn airtime minutes for voice calls and text messages. When you ran out of credit, you had to watch some more adverts to top up.

It was targeted to 16-24 year olds, and the users figured out pretty fast that they could run off to make a cup of tea while the ads played. Further, many of the customers were students without much disposable income to spend on the products advertised. Blyk ended service two years or so after launch. (The company still exists, but has repositioned itself as an operator partner.)

Now there’s a new company, Samba Mobile giving out free 3G mobile broadband for desktop PC, laptop and tablet users. So unlike Blyk there’s no voice, but for me that wouldn’t be an use. I didn’t spot any specific references to working with the PS Vita, a number of forum posts suggests it should work okay.

As for the second approach, looking at consumer behavior, so far I’ve not seen any MVNO or operator talking that approach.

However I think we will see it. For an advertiser which is more valuable – me ‘watching’ a 30 second advert because I have to, or the information that I’ve been researching my next vacation?

Google have used this model for many years, but as we move to a more mobile centric world, then a PC centric based approach misses more and more information. It also can’t see other indicators – for example that I’m at the airport and could be interested in some promotions for duty free shopping.

A number of mobile operators are now starting to look at how big data can provide better consumer insights, and so creating the potential for a smarter free service in the future.

As for my PS Vita, a new ad funded SIM has been ordered – and I’ll see how it goes.


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The Future Of Business Networks [E-BOOK]

Lindsey Nelson

Companies, like people, are increasingly more connected and it is revolutionizing the way business is done. These networks of businesses, partners, and suppliers are creating what is being called the Collaborative or Sharing Economy.Future-of-Networks

Businesses can no longer be competitive without the support of a network due to lean inventories and global supply chains. Not to mention, the convergence of trends such as the growing utilization of cloud, the advancements of machine-to-machine technology, and the evolution of the technology powering the supply chain are leaving companies with no other choice.

It’s not a terrible option to be left with however, as networked enterprises are 50% more likely to have increased sales, higher profit margins, main market share and be a market leader according to a McKinsey study. In my opinion it’s not a question whether the Collaborative Economy will stick, it’s more of a question as to how it will evolve and further impact our businesses.

To help us better understand what this future of business networks might be, the Business Innovation editorial team asked a series of thought leaders and experts one question:

What is the impact of the sharing economy on the future of business?

The presentation embedded below features quotes from more in-depth interviews with 12 thought leaders respective to the topic of business networks. While each blog presented different opinions, all in their own right offers very interesting insights. The quotes captured varied, from predictions on the supply chain, to the impact of real-time connectedness, to the new strategic group of accounts payable, transparency in business ethics, and the huge implications that could come with such an open network.

Whether or not you see the real value, the eBook below gives you a few things to consider.


Thank you to all of our contributors for their time and effort. If interested, please take a moment to follow them on Twitter:


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What Do Shoes And Software Have In Common?

Michelle Affleck

woman shops for shoesWhen I was in college, buying shoes was a pretty simple process. I always bought a size 7 shoe – in heels, flats, or sandals. Today, I buy any size shoe from size 6 to 7 ½, depending on the brand and style. Maybe I’m just pickier than I used to be, or maybe sizing isn’t as standardized as it was when I was in college. Regardless, I realize that one size does not fit all.

The same can be said about software.

There are many solutions that promise to solve all of our business issues, but a one-size-fits-all approach doesn’t work for companies with industry-specific needs and challenges. In the trading industry, for example, companies must manage multiple geographies, business units, ledgers, and currencies; offer value-added services; and comply with constantly changing requirements if they want to increase profits and keep customers happy. Software that doesn’t address these challenges isn’t going to be a good fit for trading companies, no matter how hard they try.

Finding the right software to fit trading industry needs

According to an information sheet from SAP, solutions designed specifically for the trading industry can help companies improve trading, inventory, and financial processes, so they can reduce costs, enhance customer service, and improve compliance.

By choosing software that truly addresses their needs, trading companies can:

  • Serve customers better by enabling business users to access accurate, up-to-the-minute customer data and analytics
  • Gain a unified view of the business by integrating financial, supply chain, and inventory management
  • Minimize billing disputes, costs, and errors by gaining real-time visibility into transactional data
  • Improve compliance and operational efficiency by automating procurement and financial processes

Realizing a fast ROI with rapid-deployment solutions

By combining preconfigured software and implementation services, rapid-deployment solutions can save companies valuable time and money. Further, by working with a proven implementation partner, companies can reduce implementation risks with hardware, hosting, and financing options aligned with their on-premise or cloud deployment.

Looking for a rapid-deployment solution for your trading company?

For more insights on the value of selecting an industry-specific solution for trading companies that can be implemented quickly and affordably, read Optimize and Streamline Trading, Inventory, and Financial Activities.


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