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A woman drops her ballot during the presidential election at LA County Registrar Office in Norwalk

For Election Data Experts, A Stunning Conclusion 

10-Nov-2016 | Reuters Content Solutions | voter engagement

Greater clarity into the 2016 election season can help refine the predictive analytics models used by campaign two and four years from now.

big data reality check in voting

In Election Outcome, Data Looms Large

8-Nov-2016 | Reuters Content Solutions | voter engagement

 “Dean of Big Data” Bill Schmarzo talks about how analytics has transformed national  campaigns.

smartphone poll

Poll: Smartphones Could Boost Voter Turnout

7-Nov-2016 | Reuters Content Solutions | voter engagement

One-third of all Americans and half of millennials say they’d be more likely to vote if they could do it by phone.

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