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A woman drops her ballot during the presidential election at LA County Registrar Office in Norwalk

For Election Data Experts, A Stunning Conclusion 

10-Nov-2016 | Reuters Content Solutions | voter data

Greater clarity into the 2016 election season can help refine the predictive analytics models used by campaign two and four years from now.

big data reality check in voting

In Election Outcome, Data Looms Large

8-Nov-2016 | Reuters Content Solutions | voter data

 “Dean of Big Data” Bill Schmarzo talks about how analytics has transformed national  campaigns.

The mascots of the Democratic and Republican parties, a donkey for the Democrats and an elephant for the GOP, are seen on a video screen at Democratic U.S. presidential candidate Hillary Clinton's campaign rally in Cleveland, Ohio March 8, 2016. REUTERS/Carlos Barria - RTS9X6Q

How Access To Voter Data Fuels Campaigns’ Drive To Win Your Vote

22-Sep-2016 | Reuters Content Solutions | voter data

Today's political campaigns must collect and analyze data: who supports the candidate, who can be persuaded, who may donate, and who will show up at the polls.

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