For Election Data Experts, A Stunning Conclusion
10-Nov-2016 | Reuters Content Solutions | Voter Data
Greater clarity into the 2016 election season can help refine the predictive analytics models used by campaign two and four years from now.
Voter Data
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In Election Outcome, Data Looms Large
8-Nov-2016 | Reuters Content Solutions | Voter Data
“Dean of Big Data” Bill Schmarzo talks about how analytics has transformed national campaigns.
How Access To Voter Data Fuels Campaigns’ Drive To Win Your Vote
22-Sep-2016 | Reuters Content Solutions | Voter Data
Today's political campaigns must collect and analyze data: who supports the candidate, who can be persuaded, who may donate, and who will show up at the polls.
