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How To Build Better Customer Loyalty With Authenticity

16-Mar-2018 | Derek Klobucher | SAP News Center

Retail loyalty programs can be great for fostering repeat business, but success depends on aligning the benefits of both your brand and your customers. And your message must be authentic, so it will resonate on social channels, where most shoppers make up their minds.

Internet Of Things Can’t Connect The Next Billion Until We Reinvent Mobile

13-Mar-2018 | Susan Galer | SAP News Center

Mobile has re-emerged as the revolutionizing technology behind the latest revolutions like IoT, virtual reality, and machine learning. That's because cellular technology will enable and support connected devices.

omnichannel, retail, IoT, sensors, personalization

How To Prepare For The Perfect Omnichannel Customer Experience

7-Mar-2018 | Derek Klobucher | SAP News Center

Retailers yearn to deliver an unprecedented customer experience, but they still can't optimize all of the data they're gathering – information that's often hidden across channels, such as mobile and social media. Some brands are scrambling to solve the problem – while others scratch their heads.

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