Sales And Marketing

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Retailers Need To Hit The Reset Button

13-Jan-2016 | Timothy Hood | Sales And Marketing

The retail landscape is fundamentally changing. Here's how retailers can use Big Data to deal with the shifting focus on the customer experience.

Is 2016 The Year Businesses Overhaul The Customer Experience – Again?

12-Jan-2016 | Shelly Dutton | Sales And Marketing

Customer experience: IDC predicts that these three trends will change the customer journey and their perceptions of the brands they consider and choose.

It’s Time For Marketing Performance Management

6-Jan-2016 | Kristian Kauffmann | Sales And Marketing

Marketing performance management is becoming more important as business decisions increasingly revolve around the consumer and the role of marketing expands.

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