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The Nimble Win The Race: How To Stay Dynamic Beyond Pricing

11-Aug-2017 | Angelica Valentine | personalization

Deeper understanding of customer behavior, competitors' promotions, and sector trends creates flexibility to give customers what they really want.

B2B

Machine Learning And Predictive Analytics In B2B

11-Aug-2017 | Kevin Carlson | personalization

Successful companies are paying close attention to customer data, learning or predicting their actions, and driving customer experience to a new level.

Effective Personalization Means Lots Of Good Data

12-Jul-2017 | Branwell Moffat | personalization

How do we get personalization right, making sure that the content is actually what your customer wants to see? It all starts with data, and lots of it.

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