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The NBA Experience Starts With Live Data

4-Aug-2016 | Ryan Somers | NBA

The NBA has always considered fans a part of the family and is laser-focused on increasing the fan experience in a multitude of ways. It starts with technology.

Big Data Is A Big Topic As NBA All-Stars Talk Basketball And Technology

14-Feb-2014 | Jen Cohen Crompton | NBA

Today, the star-studded 15th annual NBA All-Star Technology Summit kicks off and adds to the the building excitement for happening this weekend.

Big Data: Firing Up Fans This NBA All-Star Weekend

13-Feb-2014 | Ryan Somers | NBA

The NBA All-Star Jam Session allows fans to create their own unique All-Star experience while mingling with players and celebrities. Take a look.

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