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Blogging Or Vlogging: Which One Is Right For Your Brand?

30-May-2017 | Michael Brenner | mobile marketing

Vlog or blog? Both are effective at serving different marketing purposes. Here are some rules to help you decide which will better reach your target audience.

The Seductive Illusion Of Choice

16-May-2017 | Vivek Bapat | mobile marketing

Too many choices lead to "decision paralysis." Purposefully reducing the options you present shoppers may increase sales.

Brick-And-Mortar Closings: Mobile Marketing’s Opportunity To Fuel Retail’s Future

16-May-2017 | Julie Bernard | mobile marketing

As consumer habits shift, here's how mobile technology is driving transformation for both in-store and online retail.

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