marketing strategy

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Building The Case For The B2B Commerce Cloud

11-Aug-2017 | Emily Kelly | marketing strategy

Study shows the potential costs and benefits associated with implementing a digital commerce platform for B2B organizations. Here are some findings.

The Nimble Win The Race: How To Stay Dynamic Beyond Pricing

11-Aug-2017 | Angelica Valentine | marketing strategy

Deeper understanding of customer behavior, competitors' promotions, and sector trends creates flexibility to give customers what they really want.


Machine Learning And Predictive Analytics In B2B

11-Aug-2017 | Kevin Carlson | marketing strategy

Successful companies are paying close attention to customer data, learning or predicting their actions, and driving customer experience to a new level.

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