Marketing Strategy

Top Stories

Yes, It’s Possible: Happier Customers And A Lower Cost-To-Serve

22-May-2018 | Greg Peterson | Marketing Strategy

A new wave of real-time data technology can delight your customers and keep cost-to-serve at a minimum. Here's how.

Customer Experience: Keeping It Real

22-May-2018 | Jennifer Horowitz | Marketing Strategy

Authenticity and trust play a significant role in the success of high-performing businesses. Companies should be able to support productivity and growth while also supporting their customers emotionally.

Cognitive Technologies Help Media Companies Build Consumer Loyalty

21-May-2018 | Catherine Lynch | Marketing Strategy

In the past, media companies were not in direct contact with consumers and interacted in a mass marketing fashion. Now the business model is changing to direct to consumer, and media companies need to adapt to survive and thrive.

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