marketing analytics

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social media, social selling, social listening, competitors, sales

Modern Competitive Analysis: Try Social Media

18-Jan-2018 | Arif Johari | marketing analytics

Add social media to your marketing info-gathering toolkit to get the intel you need on your competitors' strengths and weaknesses

retail, AI, artificial intelligence, customer engagement, innovation

Retail Tomorrow: How Today’s Technology Is Shaping Retail’s Future

3-Jan-2018 | Stephen Sparrow | marketing analytics

Adding value to the customer experience is the name of the game in retail, and the latest technology enables that to happen.

marketing, marketing strategy, SMB, small and midsize businesses

Essential Steps For SMBs To Maximize Marketing ROI

29-Dec-2017 | Andre Smith | marketing analytics

To maximize their limited resources and achieve the greatest ROI for their marketing budgets, small and midsize businesses must take several key steps.

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