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Predictive Analytics Could Offer Intelligence-Led Economic Progress

27-Mar-2018 | Saquib Ahmad | Marketing Analytics

By building forecast models that are economy-based and multidimensional, developing countries like Pakistan can understand country-level indicators including risks, metrics for investment, inflation, and opportunities to build a plan for growth.

CRM In Today’s Ecosystem: What CIOs Need To Know

21-Mar-2018 | Riaz Faride | Marketing Analytics

CRM helps businesses look at their markets through different lenses. This allows them to offer their products that serve the “purpose” of their respective customer base: the task the customers are trying to accomplish or a problem or issue they want to resolve.

Take Back Your Customers With IoT Initiatives

19-Mar-2018 | Joerg Koesters | Marketing Analytics

The simplest explanation of the future of retail is that IoT will become a critical enabler of the shopping experience. Here's what does connected customers expect, and what they can provide to the industry.

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