Top Stories

  • Managing Returns: 3 Tips To Boost The Bottom Line
    Managing Returns: 3 Tips To Boost The Bottom Line by Kai Goerlich
    Published on June 16, 2015
    Returns can cut deep into the margins of retailers, wholesalers, and consumer products (CP) companies. According to iForce estimates, they make up 25% in clothes and 12% in electronics (as a proportion of sales). The necessary move into the omnichannel seems to further increase returns, as consumers…
  • McDonald’s Simplifies: A Lesson In Customer Satisfaction
    McDonald’s Simplifies: A Lesson In Customer Satisfaction by Danielle Beurteaux
    Published on April 17, 2015
    Well, finally! That thought was no doubt shared by McDonald’s breakfast fans recently, after the fast food giant announced that it would pilot all-day breakfast menus in certain San Diego restaurants. According to a YouGov survey, McMuffin fans are…

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omnichannel strategies

Omnichannel – Driving Sales Across All Channels

Because consumers’ shopping behavior is so varied, omnichannel is currently the top priority for consumer goods manufacturers and retailers.
3 Ways Retailers Are Redefining Personalization

3 Ways Retailers Are Redefining Personalization

Not so long ago, stores didn’t have a clue what people were buying online. But, that's all starting to change as personalization emerges.
Omnichannel: Add Dimension To Your Contact Center

Omnichannel: Add Dimension To Your Contact Center

Creating an omnichannel contact center experience can give consumers a single view of a brand across physical and online channels.