Top Stories

  • Managing Returns: 3 Tips To Boost The Bottom Line
    Managing Returns: 3 Tips To Boost The Bottom Line by Kai Goerlich
    Published on June 16, 2015
    Returns can cut deep into the margins of retailers, wholesalers, and consumer products (CP) companies. According to iForce estimates, they make up 25% in clothes and 12% in electronics (as a proportion of sales). The necessary move into the omnichannel seems to further increase returns, as consumers…
  • Cross-Channel Customer Intelligence Makes Big Data Actionable
    Cross-Channel Customer Intelligence Makes Big Data Actionable by Sandeep Garg
    Published on February 14, 2013
    What if you knew exactly who your customers were, what products they wanted, and when they were most likely to purchase them? It would have a huge impact on your marketing and sales strategy…

Recent Stories

88 posts

Managing Returns: 3 Tips To Boost The Bottom Line

Managing Returns: 3 Tips To Boost The Bottom Line

Managing returns: How improving the inventory process can optimize use of resources and improve competitiveness of retailers, wholesalers, and CP companies.
DNA Testing Has Food Fraud Running Scared

DNA Testing Has Food Fraud Running Scared

DNA testing in food products is just one example of how disruptive innovation can be a game-changer across all industries.
ConAgra Foods Fights Child Hunger [VIDEO]

ConAgra Foods Fights Child Hunger [VIDEO]

ConAgra Foods sets an example of how businesses can foster a culture of volunteerism and community service as it works to end child hunger in America.
omnichannel strategies

Omnichannel – Driving Sales Across All Channels

Because consumers’ shopping behavior is so varied, omnichannel is currently the top priority for consumer goods manufacturers and retailers.
Consumers And Shoppers Prefer Quality Over Quantity

Consumers And Shoppers Prefer Quality Over Quantity

As consumers become increasingly connected, companies have an opportunity to build better, more-direct relationships with consumers.
Knowing You, Knowing Me –The Power Of Consumer Insight

Knowing You, Knowing Me –The Power Of Consumer Insight

A recent study reveals that many consumer products companies are collecting a vast amount of consumer data, but they haven't realized its fullest potential.