Game Theory Marketing


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How AI-Led Marketing Decisions Can Transform Your Business

30-Apr-2018 | Swati Singh | Game Theory Marketing

To build a complete customer journey, marketers must consider all the interactions a customer has with your brand over a period, including how they interact and how often they interact. Here's how AI can enable this.

How Game Theory Is Taking Marketing To The Next Level

19-May-2017 | Adam Winfield | Game Theory Marketing

Game theory proponents are making a strong case for why it’s the most effective method we have to understand emotionally driven customer behavior.

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