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The New Retail Reality: Moving Beyond Sales

20-Apr-2018 | Angelica Valentine | #FoCEC

The new retail reality requires that brands take calculated risks to differentiate and get ahead, as retail moves beyond sales and into customer experience.

The Next Big Step: Three Ways We Can Build Sustainable Commerce

20-Apr-2018 | Joseph Ballard | #FoCEC

New marketing and commerce technologies can be a catalyst in creating sustainable commerce that leaves a legacy of goodwill for generations to come.

Reimagining The Brand Experience In Three Steps

13-Apr-2018 | Johann Wrede | #FoCEC

Sales and marketing executives are facing a fundamental misunderstanding of what "brand" and "brand experience" actually are. Here are three steps to overcome this challenge and effectively communicate your brand message.

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